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Tips to Creating An Ideal and Effective Ad
When it comes to creating an advert, there is no one way to go about it. But by thinking strategically and incorporating everything from the tools you plan to use to the spending plans you have into your creative decisions, you’ll be following the same decision-making process used by thousands of highly successful advertisers around the world.
This article will explore the process of creating the ideal advert, and how you can use the resources available at your disposal to design the best ad you possibly can.
Think about context
The first thing you’ll need to think about when designing an advert is where it’s going to be published. If you’re making a newspaper or magazine advert, this will obviously require different skills to creating a television advert. You’ll need to redirect resources in a particular direction, and you’ll also be required to hire different sorts of professionals in order to get the job done.
Sometimes, especially if resources are limited, it’s the other way round: if you’ve only got video editing expertise in your team and no resources for an external consultant, you may be restricted to just the option in front of you.
Spending and cost
Related to this is the spending burden you’ll need to take on in order to ensure that your advert reaches the right people. In some ways, it’s easier than ever to create adverts which don’t require any expenditure. You could, for example, create a post for social media without using the boost functions built into most major platforms.
But it’s increasingly the case that the organizations whose adverts spread the fastest and most effective are the same ones which have invested some spend. For that reason, it’s worth building in some budget to cover the costs of promoting the end result.
Instead of spending all of your advertising budgets all at once on an ad format that might not work for you, you may be better off split testing instead. You could, perhaps, run a smaller ad campaign on social media – while also trialing one in a newspaper.
Once you know which one has the highest conversion rate, you can focus your future resources there. With Internet-based ad formats, it’s relatively easy to find this out as the platform carrying the ad will often calculate it for you. If you’re advertising in newspapers or on TV, though, you might have to ask your consumers to inform you, through a questionnaire or similar, where they found you.
Tools of the trade
So you’ve covered the spending plans and worked out the context. But how is a great ad actually put together? This can vary from ad to ad. Some organizations choose to hire in professionals, such as video designers or graphic designers, to create their advert for them.
And the phenomenon of the advertising agency reveals just how popular it is to outsource this kind of work. Others, however, choose to use simpler tools which have been designed for the purposes of making ad creation easy: an advertisement creator is one popular option.
But even the most well-crafted advert can sometimes run into difficulties. There are still occasions when an advert which appears from the outside to be top-notch can actually turn out to be controversial, upsetting or even against regulations. Take the example of Nike’s advert featuring an American football star along with subtle references to his political views.
Even though that advert was clearly designed with a high degree of technical proficiency and was released by a major company which no doubt has a big advertising team on side, it still attracted question marks and even some criticism.
For those who are keen to avoid controversy, it’s best to sense check all of your adverts to ensure that they’re palatable to as many potential consumers as possible. Your firm might, of course, be big or bold enough to accept and defend an advert which raises eyebrows. But for those who are uncertain about whether or not to take the risk, it may be best to err on the side of caution.
There are a whole host of reasons why a company might want to get an advert in place.
Whether you need to attract interest to a particular product or service, or you want to project a particular overarching brand message, adverts can do the job. And by considering context, cash, and other key issues like the tools you need to use, you’ll be able to give yourself the best possible chance of your advert achieving its goals.