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Choosing A Mobile App Builder For Your Prestashop eCommerce Shop
Prestashop is one of the more popular e-commerce solutions. It is used by more than 300,000 Webmasters to sell products online.
It has a community of more than a million enthusiastic supporters. It is open-source software that is being continuously updated and developed by a passionate community of developers.
It ranks as one of the leading e-commerce solutions available online. If you already run an e-commerce website based on Prestashop platform, it is now time for you to take the next step and build your native app for android and iOS platforms.
Building your native mobile app to sell products and services online is essential for any business owner who wants to tap into the multi-trillion-dollar e-commerce market globally.
People prefer using their smartphones to buy products and services online. While a responsive website is a right step in the direction of offering an excellent user experience for users on mobiles and tablets, but a native app is always better.
One of the benefits of investing in a PrestaShop mobile app for your e-commerce website is that it helps you capture the mind share.
If a potential buyer is looking to buy a product or service online and if they have your app installed on their phone, they will likely go straight to your app to purchase that product or service instead of searching online for other merchants.
It also helps you capture a greater lifetime value, which is not possible by offering only a responsive website as customers always have the option to look for other solutions.
A PrestaShop mobile app also helps your brand grow and gives you a leg up on the competition. Investing in a native mobile app offers you several benefits that are not possible with a responsive mobile website.
Thankfully, there are several solutions available in the market today for building a mobile app out of your Prestashop e-commerce website.
However, not all the Prestashop e-commerce mobile app builders available in the market are up to the mark.
Therefore, you need to do some research to make the right choice for a mobile app builder. Here’s a list of some essential parameters you need to look at to make that choice.
One of the most important things you need to look at is the design of the native app. It should allow complete customization of the layout. You do not want to get an app that looks like a website.
It should look like a mobile app with its customized layout. Your customers should enjoy using the app. It should also allow you to build custom navigation to make it easy for your customers to find and buy products in your online shop.
It should be completely responsive and allow users to use it on tablets as well as mobiles. Some of the mobile app builders available in the market today allow only mobile experience and completely ignore the tablet experience.
An excellent native app works equally well on tablets as well as mobiles
Real-time synchronization is another important thing you need to consider for your mobile app. It merely means that whenever someone buys a product through your website or your app, the inventory needs to be updated in real-time.
It would help if you did not have to manually push the data to the app to update the inventory. It allows for better customer experience and will help in making your app popular.
After all, your customers should not be able to buy a product if it’s not available in the inventory, and if real-time synchronization is not there, that is exactly what will happen, and it will lead to poor user experience.
In today’s hypercompetitive world, that is the last thing you want. Therefore, it is an extremely important factor when choosing a mobile app for your e-commerce website.
The app should also allow social logins. After all, you want all the users who download your application to open an account on the app.
Allowing social logins removes the friction and helps users to easily open an account using the existing information on the popular social media platforms, including Facebook and Twitter, among others.
It should also allow for personalized push notifications, which means you can always alert your customers whenever a new product or a discount or a coupon is available.
Customized push notifications are also essential for increasing the engagement rate for your app. It would help if you also integrated with the existing payment options available on your e-commerce website.
Payment solutions should be completely seamless and hassle-free on the mobile application.
It should also allow your customers to use coupons on the mobile application, and you should have a dashboard to manage the entire process of coupons, discounts, and other such things.
It should also be search engine friendly as search engines such as Google crawl the mobile application links, and these links are displayed in the search results on mobiles.
Without being SEO friendly, your mobile application links will not be visible in the organic search results.
It should also allow customers to use the application in their languages if that is something you want. There are a few solutions that allow you to use multiple languages in the application.
Search for multi-currency and multilingual features in any app builder you are planning to choose.
Overall, building a Prestashop mobile app for your e-commerce store comes with a number of benefits. It will allow you to increase your revenue and further enhance your brand name.
Keep the tips mentioned above in mind when choosing a mobile app builder to get the best value for your money.