How to Make a Good Impression With Your Business Premises
We’re all aware of the main things that can help us push forward with our business.
Focusing on your marketing, improving your products and services, and ensuring that customer satisfaction is high will be the bedrock of your success.
But there are other things that can help or hinder, too. Take your business premises, for example. That space is more than just the place where you work.
From time to time, you’ll have visitors, and what they see will influence what they think and how they feel about your business. So how do you ensure that they’re happy with the experience?
We take a look at a few tried and tested methods below.
A Warm Welcome
It all begins, predictable, at the beginning. If you’re going to have visitors to your space, then it’s important that their experience gets off on the right foot.
If your company is overly difficult to find, has poor signage, or insufficient parking, then things won’t be as smooth as they could be.
After those first steps, you’ll want to ensure that there’s a good reception area where they will be warmly greeted by your receptionist. It’s a good idea to make seating and refreshments available too, in case they have to wait a little while.
It’s usually the little things that make the biggest difference.
Things like too much dirt or disorganized rooms, or slightly larger issues such as infrastructure perfections can all compromise how well your visitor perceives your space.
It’s recommended that you hire a cleaning company to keep things in spotless condition, so the duty doesn’t fall on you or your staff.
Don’t forget the outside of the building, either.
Pavement coating can help to hide any imperfections in your flooring, and you’ll also want to fix any simple things, such as broken lights or signs.
These things might not seem like a big deal to you, but your visitors will notice them if they’re not as good as they could be.
In-Line With Your Branding
You’ll also want to think about the overall look of your office, and specifically whether it falls in line with your branding.
Your visitors would rightly raise eyebrows if you project yourself as a young and hip company but work in traditional, stiff offices.
Designing your offices in line with your company ethos can help to solidify your branding, and can help showcase what your business is all about before you’ve even presented anything.
Space for Guests
It’s unlikely that your visitors are just going to be there for a tour. At some point, you’ll want to get down to business, and it won’t look good if you don’t have any space to talk privately.
Set aside a room that can easily be converted into a meeting space, with comfortable seating and any technology you’ll be likely to need set up before they arrive.
It really is worth thinking about how outsiders will perceive your space. It can be the difference between a positive and a negative visit.