Your Customers Want An Unforgettable Unboxing Experience
In business, it is often the little touches that have the most profound and lasting impact on customers.
People want companies to pamper them, take care of their needs, and generally look after them as best as they possibly can.
So when you put a little extra time and effort into things, people notice. It makes you stand out from the crowd and provides an immediate boost to your brand.
So, if you operate an online business, what can you do – besides improve your website – to enhance the customer journey?
The answer is clear: provide them with an unforgettable unboxing experience.
Unboxing videos have become increasingly popular on social media outlets, especially YouTube.
People want to experience the thrill of opening a new product and experiencing the joy of getting something that is brand new.
Interestingly, it is not just about the product inside. People also value packaging experience. And that’s an opportunity.
Many businesses consider packaging to be something of an afterthought and little to do with the main event – the product.
But firms who delve deeper into what their customers want soon find out that packaging is among their top priorities, especially at the enthusiast end of the market.
People want to feel like it’s their birthday and that they’re special. So they want packaging that helps to create drama and tension. Cheap plastic wrapping is not ideal!
How To Create A Great Unboxing Experience
Fortunately, there are all sorts of ways to create an enjoyable unboxing experience for your customers.
Here’s what to do.
Create A Beautiful Packaging Design
These days, you don’t have to go to a third-party company to take over the design of your boxes.
Instead, you can use simple packaging software to design how your product will look once it finally ships to consumers.
By moving the design process in-house, you avoid all of the problems with communicating with an outside team.
Use Different Materials
The vast majority of packaging is either cardboard or plastic. And while both these options are effective for keeping things safe and neatly presented, consumers are bored with them.
They don’t inspire. For that reason, a lot of brands now experiment with different and unexpected materials, like wood and even metal.
Putting your products into a wooden box, for instance, can immediately make a customer feel special, as though they’re in receipt of the VIP experience.
And that’s precisely the sort of feeling you need to evoke,
Make It Unique
Generic packaging is par for the course for online businesses.
But your customers don’t want to feel like any other and part of a long line.
They want you to make them feel special in some way.
That’s why so many firms are now experimenting with custom packaging based on the information that users provide.
Instead of shipping a generic box, they’re sending out items with people’s names inscribed all over them.
It’s unexpected, memorable, and personal. And it makes a big difference in how customers perceive your brand.