Small Business Marketing Tips

Written By Alla Levin
May 04, 2020
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Small Business Marketing Tips

Marketing is expensive, and it’s a big task for a small business owner. However, you cannot neglect the fact that it is also one of the most important things for your business.

It is a building block for future growth and success. You have started with a great idea, but for your business to succeed, you have to reach out to the right people and find customers.

Word of mouth is an excellent way of getting going, but to build a sustainable business, you need to cast your net much wider.

If you are running your business on a tight budget, you may think that marketing is something that you can leave out or spend less on, but actually, it is vital.

The good news is that it doesn’t have to be expensive, and here, we look at some inexpensive marketing tips to help you grow your business.

Have a great website

Your website needs to be good. It really is as simple as that. Your website is the first time many customers make contact with you, and first impressions matter.

If it is clumsy-looking, unprofessional, or slow to load, it can be offputting, and you may well find that customers go elsewhere. 

If you do not have the technical skills, then this is something that you should think about outsourcing.

Make sure it is clear, concise, and welcoming, and that your contact details are visible.

You need to make sure that you have implemented search engine optimization (SEO) as this will help your website to rank much higher in search engine ratings, and bring more traffic to your site.

Direct mail

The world we live in now is much more focused on digital marketing, but that does not mean that traditional printed direct mail does not have its place.

Getting it printed and distributed can sometimes be a logistical nightmare.

A website like https://www.action-mailing.com/fulfillment-services can help to get that sorted for you.

Social mediasearch engine optimization

Back to the digital world, and one of the most effective, and most inexpensive methods of marketing: social media.

When people think of social media, they often think of silly memes, challenges, and other general frivolities, but actually, the power of social media when it comes to marketing should not be underestimated. 

Set up accounts on the major social networks that your target demographic will be active on and follow the 80:20 rule;

80% of your content should come from other sources – industry news, relevant articles, etc., 20% should be your promotional content.

Ensure that what you do share is engaging and consistent, and ensure that you do interact with customers – reply to their messages and comments as quickly as you can.

Networking

Networking can feel a little intimidating, but it can be a great way to get your brand out there.

Hold your head up high, speak confidently about your business, and hand out your business cards.

Networking is vital for any business and can give you a lot of new ideas and open gates to many new opportunities for your business.

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