3 Ways Your Competitors Use Chat Bot Marketing (And How to Keep Up)
Concerned your competitors are using chat bot marketing to communicate with customers?
If not, you should be. How to keep up with this vital marketing tactic.
Chatbots are the way of the future.
With 67% of consumer support interactions conducted by chatbots, you need them for your business.
But what is a chatbot? And how do they work?
Learn more about bot marketing and what it can do to help you overcome your competition.
What Is a Chatbot?
A chatbot is a computer program built for automating tasks.
These tasks include customer service, answering frequently asked questions, and other forms of consumer support.
Depending on your investment in bot marketing, you may have chatbots powered by artificial intelligence (AI).
AI bots are usually for more complicated automation, such as personal responses or complicated requests.
How Do Chatbots Work?
Chatbot marketing uses if-then statements to respond to user requests for information.
These statements are built into a conversation tree meant to direct consumers to solutions. Chatbots can respond with text, audio, and visual responses.
3 Ways You Should Be Using Bot Marketing for Your Business
No matter the level of sophistication for your chatbot marketing, there are a few ways you should be using chatbots.
There are plenty of incorrect ways to use bots which can deter you from using them in the future. Below are some of the most basic elements to consider for your bot marketing strategy.
Personalize Your Bot
If you want the full benefits of chatbots, you’ll make sure to personalize your bot. It’s difficult for consumers to feel supported if their chatbot feels stilted or unnatural.
Giving your bot a “voice” is can help your brand. You can do this with a unique greeting that sets expectations of what customers can expect.
Chatbot games are a great way to distract customers while waiting for live support.
You can also personalize your chatbot by redirecting customers to live support for more complicated questions.
Of course, this should only be the case for advanced support.
Keep Conversations Targeted
Building a conversation tree is one way to ensure your bot marketing campaign’s effectiveness. Your chatbots should direct consumers to open-ended questions.
Instead, they should be given clear, actionable solutions.
To ensure your consumers receive the best support possible, make sure your customers’ frequently asked questions are researched.
You’ll find yourself really struggling to keep your chatbot marketing successful if you haven’t programmed it to answer the right search queries.
Promote Your Bot
No matter how targeted your conversations are or how personalized your chatbot is, if customers don’t know it’s there, they won’t use it.
When you introduce bot marketing to your site, make sure to notify your consumers. You can do this in a few ways.
Mention the incoming bot on customer support channels. Include a call to action on another part of your website to redirect customers to your bot.
Social media is another great outlet to show off your bot’s personality.
Bot Marketing: Keeping up With Your Competitors
The automated nature of bot marketing won’t only put you on-level with competitors.
It will also save time on your average consumer support issues so you can assist where a human element is needed.
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