Smart Blogging Tips and Tactics

Written By Alla Levin
November 06, 2020
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Blogging Tips: How Do You Make Your Blog Successful?

  • Small businesses can reach their audiences with blogs;
  • Setting up a blog is easy and inexpensive.

Small business owners can now reach out to their customers with blogs. Setting up a blog is easy and takes no more than a few minutes. You might be asking, what is a blog?

A blog is an online journal or diary that contains useful information that is continually updated.

This means that the latest information appears on top, and the oldest news is put at last. HubSpot says that businesses that have blogs receive 57% more leads than those who don’t. Blogs are considered to be the 5th, most trustworthy source of information. If you haven’t set up a blog already, now is the time to have one.

How to set up a blog?How to set up a blog

Your blog should reflect your small business. For example, a business of home delivery of flowers should have a blog talking about this business. Choose a website name that truly reflects your business, buying a hosting space, and you are ready with a blog. This Quicksprout article gives a lot of tips on choosing the right hosting providers.

The next step is identifying the right keywords that draw your audience toward your blog. People are all the time looking up answers on the web by putting up keywords. If your blog has the right phrases or words, it will show up on search results. If all this is looking confusing to you, you may like to try out a blogger outreach service.

What is Blogger Outreach?

Some businesses hire blogger outreach companies to reach out to their audience. These companies hire bloggers to write about the clients’ businesses on popular platforms such as Facebook, Twitter, or Instagram. Clients pay money to bloggers to write about their companies.

  • Select your blogger carefully;
  • Be honest with your audience if your blog post is sponsored.

Meta DescriptionsMeta Descriptions

Every blog post should have a meta description. The latter should describe the article in as few words as possible. Meta descriptions attract readers to blog posts. When a reader posts a query on the web, they see the meta description carrying the relevant keyword. If that descriptor satisfies their query, they click the blog post link.

  • There is no direct correlation between meta descriptions and blog rankings;
  • A good meta description leads to good CTR rates.

Blogging Tips: Headlines

Every Blogspot must have short but catchy headlines. They must contain words that are simple to use and carry an emotional element. Various studies have shown that blogs having headlines taking emotional cues are clicked more by the readers. That said, these headlines must accurately tell what is written inside the blog.

Editorial calendar

Blog owners should have an editorial calendar. This means that there should be long-range planning into what goes into your blog and when. If you are launching a new product or service, you should have your blog post ready well before the actual event. Having a calendar helps in correcting the blog strategy well in advance.

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