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Marketing Strategy for a New Restaurant: Ways To Market a New Restaurant
It’s hard to market a new restaurant. There is a feeling that everything has been done before, and in this crowded marketplace, trying to stand out from the crowd can be an expensive and time-consuming effort.
Yet if you have a passion for what you’re doing and opening your dream restaurant or café is definitely the route you’re taking in life, you’ll need to be able to market it, and market it well, even before it opens. Luckily, with more and more new technology at our fingertips, it is possible to make a splash even on a limited budget and in a packed sector. Read on to find out more.
Text Message Marketing
Text message marketing for restaurants is something you can utilize once you have started to gather customers’ information, so it might be a little while before you can start promoting your special offers and new menus in this fashion. However, once you do have customers’ phone numbers on record and you have their permission to send them texts, you may find that this is an excellent way to stay in touch.
Sending out a short, to the point text message with a call to action at the end, as well as your contact information, will remind customers that you exist, and if there is an offer or a new dish to try, it gives them a reason to come back. Plus, text messages are usually kept on a device, not deleted (unlike voice messages and emails) and so they can be referred to time and again, giving you great value for money.
Marketing Strategy for a New Restaurant: Instagram
Promote business on Instagram: some social media platforms work better than others in certain industries, and as much as Twitter might be ideal for some, and Facebook is great for others, when it comes to restaurants, Instagram has to take the crown. Instagram is a very visual platform, with images taking center stage and the captions much less so (although hashtags are still useful – this is something to learn more about if you’re going to use social media at all in your marketing).
When it comes to food, we’re often told we ‘eat with our eyes first’, meaning that no matter how great a dish might taste, if it looks bad and unappetizing, you’re not going to win many fans. The better your food can look, the more interesting it will be on Instagram, so it’s a good idea to invest in hiring a professional food photographer, or to at least experiment with some arty shots that will entice new customers through the door.
Marketing strategy for a new restaurant: introduce your staff
Automation is a great thing, and it’s made many people’s lives a lot easier, but when it comes to the restaurant experience there is something special about having a real live person to engage with when ordering your food and complimenting the chef, and so on.
If you have a great team in your restaurant, why not introduce them? If customers see their faces on social media, in newsletters, and generally advertising your restaurant, and then they see them in the flesh inside the restaurant too, they will feel as though they know them, and be much more comfortable because of it.
You might even decide to profile each individual team member, giving customers more of an insight into the people working for you, and showing that you are a people-centric place to be.