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Digital vs. Traditional Marketing: What are the Differences?
Marketing is an activity that helps the firms to promote the offerings and covert the prospects into leads. With technology advancement, the marketing industry has observed major change from pamphlets to tech copywriting, and the marketing industry has seen it all.
Thus it won’t be wrong to say that an individual comes across different advertisements throughout the day. This article will list the major differences between traditional marketing and digital marketing. But first, we should know the definition of traditional and digital marketing.
Traditional marketing involves the promotion of products using a one-way approach rather than a two-way flow. In simpler terms, traditional marketing involves promotion through offline means such as newspapers, magazines, pamphlets, posters, radio, and banners.
Digital marketing is the way of promoting the product using online sources. In digital marketing, mostly, companies utilize different websites to reach out to various potential customers. These websites include social media handles, emails, Google Search, etc.
Firstly, traditional marketing promotes products using different offline services such as newspapers, magazines, pamphlets, posters, hoardings, etc. Meanwhile, digital marketing involves promoting products on different online sources such as social media websites, emails, etc.
The techniques used in traditional marketing are fixed. Over the years, in traditional marketing same methods are being utilized to promote the products amongst the public. On the contrary, digital marketing is a dynamic arena. Every day a new way to promote is being witnessed by the users. Hence, being creative in digital marketing can turn out to be extremely fruitful.
One of the biggest advantages of digital advantage is the rate of conversion of prospects into leads. In digital marketing, since the target audience is larger than traditional marketing, the chances of converting a prospect are higher. Meanwhile, in traditional marketing, the reach is limited, due to which the rate of conversion is lower.
Customer engagement in online marketing is drastically high when compared with traditional marketing. This is mainly due to the two-way nature of digital marketing, where customers can directly contact the seller and clarify their issues. However, this is not the case in traditional marketing, as contacting the manufacturer is difficult.
The easily available computer data can prove to be highly beneficial in digital marketing. With the ease of access to data, an analyst can easily predict the area in the society engaged with the company’s marketing campaign. Thus, depending on the analyzed data, a company can modify its marketing strategies and gain a more customer base. However, this isn’t possible in traditional marketing as there is no access to data relating to the viewership.
In the case of traditional marketing, the viewer is not allowed to skip the advertisement which they don’t find useful or have watched multiple times. Meanwhile, in the case of digital marketing, there is no such limitation as the viewer has the liberty to skip the advertisements they don’t like.