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5 Under-Utilized Ways to Make Money Through a Single Blog Post
Are you curious to know if there are multiple ways to make money through a single blog post? If you are nodding in yes, then you are definitely at the right place.
Blogging is no longer a funny business; it is a serious income stream for so many content creators. Statistically speaking, the estimated number of bloggers in the United States is 31.7 million.
And around 77% of the world’s population read blogs regularly. And if you still doubt the power of blogging, then you must have to believe that the content marketing business is expected to be valued at $412.88 billion in 2021.
Most bloggers say the first thing is to be consistent on the internet but did somebody ever tell you that you can earn money in multiple ways from a single blog post? Yeah, that’s true; you can publish one article and can monetize it multiple ways.
That’s called clever work when you use single content on different platforms and make money through it. Isn’t it great when you have to work less without putting in much effort? Actually, the secret here is to earn more money using a single blog post. We will cast light on all the five underutilized ways to make money through a single blog post. In a nutshell, work only once and earn money through it.
Sell your article as an NFT
The first point on our list is selling your article as NFT. You might have heard about it if you have been in the blogging industry for a while. If you haven’t, then the name Mike Winkelmann might ring a bell in your head. He is among the most expensive living artists globally by trading his artwork for $69 million as an NFT.
Let’s put light on NFT, which is also known as Non-Fungible Token; it is a term that refers to a token that is not fungible. In simple terms, it’s a one-of-a-kind digital asset that you can make, store, and trade on the blockchain. Some believe NFT will transform the world, while others believe it is nothing but a fad.
NFT is a great opportunity for bloggers; you might have known about Kevin Roose. He is the journalist from The New York Times who considered venturing into the crypto realm. He published an essay about how to market the same piece as a nonfiction book.
He put it on an NFT market and received a staggering $560,000 for it. Even other journalists and authors have auctioned their pieces on NFT platforms; the auction of articles from the New York Times and Quartz shows that investors are ready to pay for written material. NFT is your one-stop destination when you are a blogger. Many people are willing to buy the written content. And who knows which article will make you wealthy.
Create an ebook
Creating an ebook is the unique and best way to double up the money. Do you recall the hit movie The Martian featuring Matt Damon? It all started with a simple self-published eBook. And as a blogger, an ebook is the best way to earn money.
Bloggers are no longer simply bloggers. They’ve trained tirelessly to become trainers, strategists, authors, and company owners by unlocking the secrets of blog growth techniques. Many bloggers profit from the sale of ebooks and other digital items.
We are not suggesting writing ebooks for this particular purpose only, but if you’re someone who writes online and has a blog with a name, you can make money by creating ebooks of the articles published on your website.
You must be aware that Mark Mason’s book “The Subtle Art of Not Giving a F*CK” is a collection of essays about happiness that he released on his website. He tried to move it into a book and put it on Amazon first. The book sold almost 2 million copies in its first and is currently #1 on the New York Times Bestseller list.
The point here is you can turn your blog post into books. Creating an eBook may be pretty inexpensive, and in many cases, entirely free, and marketing your ebook can earn you ranging from a few pounds each day to practically nothing.
Start a Newsletter
You undoubtedly get many various regular newsletters in your inbox every day. Still, you likely aren’t aware that these publications frequently earn a great deal of money for their companies through email marketing.
Providing Ad space, attaching affiliate links, and advertising the brand’s services and products are some ways that newsletters may make money. Nowadays, bloggers think investing time in a newsletter is a waste when using a social media platform to promote your blog post. So let’s end this query once and for all.
Although social media is a unique platform for sharing your blog content, it is not without flaws. Algorithms and the “charge to win” paradigm are reshaping the social media environment. Not all of your dedicated followers may see all of your updates. Whereas using an email newsletter to create and service your audience is a more efficient method to market.
On the other side, there are paid Newsletters where readers pay bloggers to stay on their newsletter.
To diversify revenue streams, most successful newsletters utilize a mix of strategies to earn money. The very first approach you can implement in a letter is to sell your ad space. Many companies are willing to buy advertising space in the newsletters if you have got many readers.
But one thing which you need to keep in mind is to stay relevant to make your subscribers happy. For that, you must try to sell ad space to firms in your sector that justify your niche. Further, businesses may commission or pay you to include particular material in your newsletters based on your readership’s branding and volume.
Affiliate links definitely start making money right away, even if you don’t have a considerable following or a large number of readers. All you have to do is add an affiliate link in your newsletter, then you can direct your readers to a product using a unique link, and you will receive a portion of the transaction if they buy a product.
Another approach is to attach the external source link to ask your readers to follow you on Twitter, Instagram, and much more. This technique is used by the blogger named Zulie Rane, where she explains how they could help her grow by simply doing some mere taps. She added a personalized message at the end of the newsletter to win the reader’s heart, and if they feel so, they can redirect to external resources.
Offer Backlinks (or) Link Placements
The other way to earn money through your blog is by offering link placement or backlinks. Many bloggers who have a good readership charge a decent amount of money to place links or products of other businesses in their blog posts.
You might have seen many products displayed in the blog buster film or series. What is it called? It is called product placement. These brand names were not included in the film by accident (or) for courtesy.
It was done with a specific goal in mind: to immerse the viewer completely. Product placement is a medium of marketing that aids in the rise of a product’s sales by boosting its exposure in front of a larger audience. Product placement can indeed profit bloggers.
It might be a product review, a giveaway campaign, a recommended item in a list, or a story piece inside an article. Whatever the situation, the product/service must smoothly integrate into the story’s setting, sounding genuine. So when your devoted readers find the post worth visiting since it contains all of the data they need, especially product information, it builds a good impression of the brand in their thoughts.
Consequently, customers are more inclined to purchase items associated with something they enjoy, such as your blog. The goal of product placement/backlinks is achieved in this way.
But the thing you need to keep in mind is that your website must have a good amount of visitors, and for that, you need to release quality content on your blog post. When you continuously provide high-quality material on the blog, businesses will notice.
With industry in-depth, educational articles focused on customer advantages. Companies in your industry might approach you to include their items (or) ask for a link in your articles.
Republish Content on Sites like Linkedin and Other Websites
Many bloggers get discouraged when they invest time and effort to create a great blog post, but they do not get that much exposure. In such a situation, republishing content will provide bloggers with the exposure they need to make some money.
Now you might doubt the idea of increasing traffic and conversion by posting on other platforms. But it is proven. Platforms like Linkedin, Medium, and much more are a great way to earn followers, likes, and income for many bloggers.
In two years, James Clear grew his blog from nothing to 250,000 unique visits each month. He was able to achieve this without needing to type anything new. The tactic he used was republishing.
Without question, republishing is one of the most efficient ways to drive visitors to your website. The more visitors, the more the revenue of your blog will be. When you post your content on sites like Linkedin or any other platform, you will get exposure and increase your chances for the content to go viral.
If it becomes viral, you will eventually earn money from ads, affiliate marketing, and whatnot. Even though your blog hasn’t gone viral, you can always try to syndicate your content piece by making it re-publish on other popular sites. Hence there is a chance for a good increase in traffic.
Make money through a single blog post: conclusion
While it’s simpler than ever to create a blog, many bloggers struggle to monetize it. If you can’t discover a monetization approach that works for your site, you won’t make money from it. However, as most cases show, you wouldn’t need several visitors or prospects to start making money from your blog.
Despite your specialization or niche being crucial, that will doesn’t define your success. What you need to understand is the approach that works best for you. Hence here, I have mentioned all the underutilized ways to make money through a single blog post.
What is stopping you now from making your blog a great deal? Implement all these techniques and start monetizing your blogger. And don’t forget to let us know all about your experience in the comments section.