Evergreen Content and Your Business
If you run a blogging site like this one, BloggedTopics.com, or something completely different (such as a ‘regular’ business site), you know the importance of having relevant content. This is, essentially, whatever evergreen content is, except this type of content is always appropriate.
Evergreen content is any content that stays relevant, doesn’t age, and is always of interest. This type of content is in stark contrast to time-sensitive content, such as news pieces or current events style content.
Some examples of evergreen content could be:
- Listicle pieces (such as best ten movies of the ‘80s;)
- Definition pieces (explainer posts such as what different industry buzzwords mean;)
There are many others; general life-based posts are another example, as are technology posts that look at the evolution of tech.
Pros of evergreen content for your business
The single most significant benefit of such content is that people will always be interested in reading it. A news or current events article will nearly always attract an initial surge in interest, but that will die off quite quickly – usually in a matter of days.
With content, however, you can rest easy knowing that there will always be an audience for it, and there is no reason why it will not continue to attract visitors. Evergreen content informs, answers questions, helps people avoid mistakes and generally remains helpful in one way or another.
What this means, of course, is that it will always remain a source or conduit for a steady stream of conversions and sales for your business because it will continue to rank. People will continue to be interested in it and, ultimately, your website as a whole.
Topics for this type of content are also relatively easy to brainstorm. Thanks to tools such as Google’s Adwords Keyword Planner, marketers can typically find dozens of evergreen topics in literally seconds. Just tap in a keyword associated with your business or website and let Google do the hard work in finding a subject matter.
Advice-based pieces are always popular
Advice pieces are traffic goldmines. Some ideas to get you started include:
- Money issues;
- Relationship advice;
- Career advice;
- Weight loss or other self-improvement posts.
There are some cons to evergreen content, though, worth mentioning.
Depending on your organization, or the niche that your website is in, you might struggle to think of new ideas for content. If you have exhausted all of the evergreen topics, and it does happen, you will be forced to use time-sensitive topics instead.
Assuming that you run a blog for a moment, you will want to monitor your use of evergreen content closely. This is because blogs are designed primarily to focus on time-sensitive content. Of course, this doesn’t mean you should avoid evergreen content, but you should certainly make sure that you diversify your blogging efforts.
All in all, whatever your website or business, a good mix of evergreen and time-sensitive content will be a good idea – although obviously, you should learn more one way or the other, depending on your niche.