You Can Listen to This Article Here
Rarely Used SEO Techniques That Will Double Your Traffic
With the fast-moving digital marketing in the world, more and more websites are being created every day from different industries. And of course, dominating the SERP ranking to reach more traffic is one of the top priorities of every site owner.
So, once done with the SEO basics, now you may be looking forward to some more advanced SEO tactics to double your site’s organic traffic. This guide will walk you through all the step-by-step processes of rarely used SEO techniques that will double your traffic. So, if you’re looking to take your site’s organic traffic to the next level and supercharge your site’s performance to grow visibility, read this guide.
Rarely Used SEO Techniques That Will Double Your Traffic
According to Digital Cornerstone, almost 78% of users conduct web research before buying any product or service in the USA. That means if you can reach more traffic, you will automatically get more conversions, sales, and eventually revenue.
But, to do this, you need to ensure more visibility for relevant searches and top ranking in the SERP. However, getting the entire order is not easy as Google constantly updates its algorithms.
Therefore, it is essential to stay up-to-date and optimize your site with all the new SEO changes. So, here are some rarely used SEO techniques that will double your traffic. So, let’s get started.
A Complete Website Audit
Although site auditing is not something rare, we put it at number one because it is a proven and growth hacking strategy that helps attract and retain customers. There are SEO companies that offer fully manual website audit services with their affordable SEO services for small business or larger businesses.
When you conduct an SEO audit for your entire website, it will closely examine your overall site’s performance and suggest opportunities to improve or fix areas. So, if you don’t have time, it would be better to hire an agency to do this job perfectly for you.
Also, several tools can help you do this task on your own. For example:
- Google Search Console;
- Google Analytics;
- HubSpot Website Grader;
- Screaming Frog SEO Spider;
We provide a list of website audit tools with free and paid versions. You can select one as your preference. Next, you need to put your site’s URL and hit the start analysis button or whichever the tool has. Once the audit is complete, you will get a report of your site’s performance score, issues, and recommendations to fix them.
Look Out for Your Competitor’s Best-Performing Pages
It’s a proven fact that the more you know your competitor’s strategy, the better you can perform. Here, the practical starting point can be finding out your competitor’s best pages and look out for:
- From where their organic traffic is coming;
- A content or keyword gap;
- Linking gap;
- Keyword cannibalization;
- Opportunities to improve your existing content.
In this stage, you can use some competitor analysis tools like:
- Google Advanced Search Operator.
These will help you analyze your competitor’s domains individually and get detailed insights on each best-performing page. Apart from this, while conducting a competitor analysis, make sure to do the following-
● Steal Your Competitor’s Broken Backlinks
Building quality backlinks is one of the complicated processes in SEO. However, making the most out of your competitor’s broken backlinks is a great tactic to build quality backlinks. Here, it would help to find links that are pointed to 404 pages on your competitor’s website.
Then, you need to find out the broken links of your competitors, and they must be relevant to your site. After that, create content that best fits the link and then reach the site owners to let them know; they may be interested in replacing the broken link with something more valuable.
● Find Out Your Competitor’s Best Keywords
Usually, there are two most straightforward ways that you can use to find the best keywords for your site to create content around. These are-
- Using keyword research tools, and;
- Find out the keywords which your competitors are already ranking for.
So, to figure out your competitor’s best ranking keywords, first, you need to find competing sites that are already ranking well in Google. This way, you can understand what they’re doing and how. Then, you should find out relevant or content with the same topics as yours.
Next, use a keyword research tool and put your competitor’s home page URL, and then you’ll get a list of keywords. Of course, not all the keywords will be relevant for your site; that’s why you need to target keywords that only make sense for your business.
Make a New Content Strategy and Optimize Them
When we think about building a new content strategy, we mainly focus on optimizing the existing content and creating new ones for our site.
However, optimizing existing content is often a practical starting point, but there will be a point where you need to focus on creating new content. So, here are some rare tactics about content creation that you can follow to make the most out of it.
● Conduct a Keyword Gap Analysis
The easiest and quickest way to start your content plan is by doing a keyword gap analysis. As discussed earlier, you need to find out the keywords your competitors are ranking for, but you’re not targeted yet.
● Write Your Content With at Least 1,447 Words
Backlinko conducted a study on 11.8 million Google search results. And this study found that the average content word count of the first Google result was 1,147. Another study by Neil Patel found that posts over 1,500 words received twice as much social share as posts under 1,500 words.
So, it would help if you focused on creating content over 1147 or 1500 words. While a shorter blog post with high-quality writing will perform better than the low-quality wordy-rich content, this trick will help you cover a single topic with so much detail.
This way, readers, as well as Google, will find it more valuable. Additionally, longer content can naturally contain more relevant keywords and rank for those.
● Optimize For ‘People Also Ask’
The search engine result pages include “people also ask,” and intelligent SEO should utilize this feature to take the best possible advantage. According to a study by SEMrush, The average percentage of SERP with “People Also Ask” for both desktop and mobile has increased to about 40-42%.
If you optimize your content for PAA, you are more likely to be ranked twice on the first page of the SERP, and also this will help you appear prominently at the top of search results as answers to specific questions asked by your customers.
● Optimize Content For Semantic SEO
Semantic SEO implies the of search engines to understand your content topics. But how can you optimize your content with semantic SEO? Well, to do this, you need to optimize your page with your targeted keywords, as you have done this before. And then, you should cover subtopics relevant or related to your targeted keyword.
You can use the LSIGraph tool to find related subtopics to your targeted keywords in this stage. This tactic helps Google understand your entire page’s topic, not only the targeted keyword.
Use Digital PR to Earn Authority Backlink
Did you know that backlink is one of the top three ranking factors in Google? While there are several link-building strategies to get quality backlinks, some of them are difficult to scale effectively.
Among these tactics, digital PR can help you get editorially placed backlinks. Here, you should create high-quality content and promote them to journalists and publishers relevant to your industry or niche. If they find your content good quality, they may want to cover and link your content within their articles.
Keep in mind that digital PR is not pitching your products in a press release or promoting linkable assets. Here you should think like a PR and deliver the right story.
It helps you drive referral traffic, helps in creating social engagement, improves authority, brand awareness, puts you in front of the customers when they’re consuming content, and ultimately generates sales.
Use an Infographic to Attract More Visitors
65% of online users are visual learners, and they find graphics easier to understand complex information than text. And for this 65% of learners, infographics can be a great way to display your complex information quickly and understandably.
According to Neil Patel, quality infographics can lead your site to increase its traffic by almost 193%. And when it comes to creating quality infographics, you need to focus on:
- Gathering all the related stats
- Using tools like Canva, visual.ly, or Venngage to create the infographic.
- Take the data from your infographic and start writing a blog post accordingly.
- Could you submit it to the directories?
Discover Untapped Keywords on Reddit and Wikipedia
Reddit and Wikipedia are a goldmine of keyword research, especially for long-tail keywords. Just enter a keyword or seed term and search for it on Reddit and Wikipedia. Then lookout for the keywords which are displayed.
You’ll get lots of keyword and topic ideas from a single Reddit and Wikipedia entry. If you need more keyword ideas, click on an internal Wikipedia link and follow the same procedure for that Wikipedia entry.
Make Sure to Send Link Juice to Your Lower Rank Pages
You may have pages ranking on Google’s number 2 or 3 pages for long. Here simply passing the quality link juice, you can help those lower-ranking pages to move up to the first page. So, how do you do that? It’s straightforward:
- Just update your posts by adding some new links and recent data;
- Share the content across social media again;
- Linked to the content from the relevant newer posts;
- Link to external sites with high domain authority.
Rarely used SEO techniques: Final Thoughts
So, if you need to constantly increase your site’s organic traffic, you have to focus on doing something beyond the basics. Therefore, you need to deep dive into all the SEO techniques and best practices, find out your competitors’ best opportunities and implement strategies to take your site to the next level.
To make this process easier, you can consider the above rarely used SEO techniques to double your traffic. All these advanced tactics are incredibly effective, and if done in the right way, these can help you double your site’s traffic.