5 Ways to Get More Out of Your Twitter Presence
There’s no denying that Twitter is a powerful social media platform for business. It has high usage rates, with more than half of Twitter users visiting the platform daily and 84% spending time there once per week.
That’s just one of the reasons that brands can benefit from using Twitter. Additionally, brands can use Twitter to:
- Increase brand awareness;
- Drive traffic and conversions;
- Engage with followers;
- Establish authority and thought leadership;
- Deliver positive customer service in a very public way.
There’s just one important point to remember. None of these things happen automatically. Businesses must take a strategic approach to truly benefit from this platform. You can start by checking out these five ways to get more out of your Twitter presence.
Twitter users who have the most engagement have two things in common. First, they participate on the platform actively. This means Tweeting a couple of times each day to ensure an active and engaging presence. Next, they maximize their impact by providing their base with content that resonates with them.
You must understand your audience’s interests, concerns, and values to do that. Then, they can create and curate content that meets their needs.
How do you know what your audience wants? Here are some tips for engaging in a bit of homegrown market research:
- Learn to use Twitter Analytics to better understand which Tweets have the most impact;
- Watch your competitors on Twitter to the topics that earn them the most engagement;
- Stay on top of industry news and trends;
- Pay attention to locally relevant topics;
- Use Twitter topics to stay on top of what is trending on the platform.
Once you know what your audience wants, you can start tweeting. Remember that balance is key. Promotional tweets can be effective but should be balanced with a majority of informative or entertaining content. You’ll have to experiment to find the perfect balance for your brand, but Alex Brown has a Twitter presence that serves as a great example of this principle.
Use Hashtags Effectively with the Explore Tab
A hashtag is a simple yet powerful tool you can use to get your Tweets in front of more users. This will lead to more retweets and comments. You can create unique hashtags associated with your business or the message in your Tweet. Before you publish, make sure you check out the Explore tab on Twitter. This will give you information about your chosen hashtag, such as where and how it’s been used recently.
Additionally, you can use the Explore tab to find trending hashtags. When you add these to your Tweets, they become more discoverable for Twitter users.
When it comes to content marketing impact, you can’t beat visual content. Social media posts containing videos, GIFs, infographics, or images get significantly more attention than those not.
On Twitter, posts with videos receive 10X the engagement than those without. It’s also important to note that 90% of those views are mobile. That means your video content can reach the most rapidly growing social media audience.
Engage with Your Audience
Twitter is, in essence, a conversational platform. You share your thoughts on a topic to get responses from your target audience. Unfortunately, too many people let the conversation fizzle out before it gets started.
Fortunately, there’s an easy fix. Don’t Tweet and run. Instead, pay attention to the responses you receive and be responsive. When users realize you are willing to engage with them, they’re more likely to become followers.
Don’t limit your participation to your own page. There’s an entire platform of other users and brands for you to engage with. Follow popular accounts in your niche and actively search out relevant conversations. Then, jump in with your own insights.
When Twitter launched with a 140 character limit, nobody envisioned it becoming a suitable platform for thought leadership content. That’s all changed now that Twitter has implemented the thread feature.
Threads are perfect for providing detailed insights, explanations, and instructions to your audience. When you use the thread feature, you can connect multiple Tweets together. This allows you to take a deep dive into an exciting topic.
Final Thoughts: Simplicity and Authenticity
Twitter gives users a space to share their thoughts and insights on a range of topics. It’s also one of the simplest social media platforms available to businesses today. Don’t overcomplicate things. Simply get to know your audience and share content that’s meaningful to them and aligns with your brand.