5 Product Development Trends to Watch Out For in 2023 and Beyond

Written By Alla Levin
May 10, 2022

Product Development Trends to Watch Out For in 2023

Hundreds of startups, mobile applications, programs, and other products are developed globally every year. Many of them fail in the first months from the start of work.

It is worth understanding the main development trends in 2022 and beyond to prevent this. It will allow you to perform various tasks more efficiently to make a quality product that will meet the time trends. Today there are several trends in development; let’s look at the most useful of them.

IoT aids in product integration

When creating a product, you should try to make it possible to connect or coordinate with other devices. Interest in IoT calculation is at a tremendous speed, and this is not surprising because it opens up additional opportunities.

It should be understood that fewer computers, laptops, and smartphones are produced today than industrial sensors, vehicle monitoring software, home speakers, and much more.

In addition, some automakers, including Tesla, have begun to use IoT in their onboard computers actively.

It is expected that by 2027 there will be more than 41 billion devices in the world that will use this technology. And this is not surprising because IoT opens up new opportunities and simplifies working with any device as much as possible.

Product Development is being outsourcedProduct Development

Software development is a complex process. So, if you have a brilliant idea for a startup but are not too versed in programming languages, it is better to outsource this part of the work.

According to some reports, 60% of all companies that produce various devices or applications outsource software development or testing. Maintaining a large team of professional testers or developers is often unnecessary.

If you need developers for Angular, .NET, or Javascript for a short time, you won’t have to run all over the internet and collect everyone; therefore, companies like QArea do it for you. It is much cheaper, more convenient, and faster to entrust this work to an independent, trusted IT company.

Outsourcing has several advantages:

  • Obtaining business results without managing them;
  • Saving time and money;
  • Involvement of competent specialists;
  • Increasing efficiency;
  • Preservation of the legal status of the company;
  • Lack of disputes and disagreements within the staff and much more.

In general, outsourcing helps to reduce the cost of website development without losing quality. Remember, you can always rely on software, as well as outsourcing your project to an outside team. If you want to develop a product then it could be wise to utilise the best product lifecycle management software, so you can keep track of your progress.

Vendors Use Data For a Rapid Feedback

No one knows what needs to be improved in your product better than the consumer. Today, more and more companies are trying to create various customer surveys built into the software itself.

In addition, developers often seek to implement tools that will analyze user behavioral factors: when and why people use your product, how long it takes to find the right solution, and much more. A good solution would also be to use artificial intelligence to identify and solve some problems.

All data is collected, analyzed, and appropriate changes are made in the future. It is the ideal solution to constantly improve the product and make it even more convenient and valuable for the user.

Digital design reduces costs and raises efficiencycustomer surveys

Digital design is a form of product design done in a digital environment rather than in a physical lab or studio. Digital twins are digital representations of physical products. The data informs them to test the product before using it.

Using IoT, a specialist collects the necessary data, which he then uses to improve new products. Thanks to such technologies, it is estimated that you can reduce development costs by 19% and increase speed by 17%. It should be understood that this is an excellent result.

Another helpful tool is generative design. The algorithm typically generates millions of different product combinations based on inputs such as size, material, etc. This algorithm digitally tests millions of “designs” that people could never imagine on their own. It is especially actively used by automotive companies that develop new models of cars or software for them.

Product Development Trends: Personalized Products Drive Development

Many design developers know that to create high-quality UX design projects, you need to try to guess the needs and desires of many users. Practice shows that it is almost impossible to please absolutely everyone.

More than 20% of users are willing to pay more for a personalized product. So, they are ready to provide their data for the program to change the person’s needs.

It can be seen very well in the example of various fitness applications that develop individual nutrition and training programs depending on the person’s food preferences, weight, activity level, and the presence of chronic diseases. Some of the benefits of this software include:

  • Complete customer orientation;
  • Opportunity to earn additional income;
  • The ability to create something unique.

Another excellent example of a personalized product is Gloveleya. It creates custom toys using the child’s name. They are not too different in design from the ones we see in the store, but the kids love them because they have their names.

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