6 Ways to Add an Eco-Friendly Twist to Your Brand

Written By Alla Levin
November 17, 2022
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6 Ways to Add an Eco-Friendly Twist to Your Brand

Whether you’re a startup looking to make a splash or a well-established brand looking to reposition yourself, there are plenty of ways to add an eco-friendly twist to your brand.

Consumers want to help support sustainable brands while they work towards building a better Earth. This isn’t only good for business and good for management, but it’s going to show how selfless and caring your brand is. So, here are some ways to add a much-desired eco-friendly twist to your company!

Partner with an environmental organization

Having an eco-friendly product can be a good idea. Whether it’s a product or a service, you can provide a means to contribute to a good cause. However, you may also want to consider your own carbon footprint. Partnering with an environmental organization can be a lovely way to get your company on the right trajectory. 

These organizations can provide eco-friendly alternatives, while others provide resources on how you can help create a cleaner place for the world. Many organizations are out there, so why not try to network with a few?

Incorporate natural elements into your logoHowever, one thing you’re going to want to avoid is greenwashing.

Your logo allows you to create the first impression for potential customers. Using natural elements in your logo can send a message to your audience about your company’s commitment to the environment. You can use shapes, colors, and fonts, often associated with nature, to help convey your message. You can use bold or muted colors to create an earth-friendly image.

However, one thing you’re going to want to avoid is greenwashing. Chances are, around Earth Day, you’ve seen major (controversial) brands that change their logo to green. This gives the idea that they’re completely eco-friendly, even when they’re not. So, when revamping your logo, ensure that you tread lightly so you don’t come off as fake or not genuine.

Incorporate eco-friendly elements into your marketing

A great way to let your customers and clients know that you’re dedicated to saving the environment is by simply incorporating it into your marketing strategy. However, you need to ensure that your product or service is truly eco-friendly and that you have the proof to back up your claims. Plus, digital marketing is a great way to be more eco-friendly than print ads.

Look into sustainably sourced materials

It all needs to start with the product when you want to work towards sustainability. To be specific, you should consider how it can be sustainable if you’re selling a physical product. Unfortunately, so many goods cannot be eco-friendly or even sustainable and ethically sourced. So, why not look into methods to ensure that your product can be sustainably sourced?

This can include cotton, hemp, glass, and recycled materials. If you’re selling digital products or services, then you can still find ways to ensure that what you’re using to sell is sustainable too!

You can take this a step further by recycling or upcycling tools and items you use for work. For instance, you might wonder what to do with used medical equipment if you’re in the medical field. Looking into sustainably sourced materials could be a way to help answer this question.

Consider renewable energyConsider renewable energy

It doesn’t matter where you work, a home office, storefront, corporate office, factory, or even a warehouse; renewable energy is a perfect way to help your business strive to be eco-friendly.

There are so many ways to incorporate this, such as hydro, wind, and solar. While it may be challenging to set up, most areas will offer some renewable energy sources. But if not, don’t worry! You can always find other methods to stay eco-friendly.

Try green web hosting

 As a business owner, you most likely have a website. Nearly all businesses have a website, which is more apparent for those with an e-commerce business or one that stores data. These can be very energy intensive.

So, one way to combat the large energy use would be to look into green hosting. While this is fairly new, a few are green-focus, such as GreenGeeks and DreamHost.

There are some challenges here and there regarding being sustainable, but you don’t need to do everything perfectly. What matters is that your business is working towards helping out the world and will continue to do so. Just keep working towards the greater good that sustainability offers!

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