3 Positioning Strategies to Attract Clients Who Truly Get You

Why You Can’t Afford to Be Invisible Anymore

Let’s get real—if you want your blog to bloom, your services to sell, or your business to attract dream clients, you can’t just “exist” online anymore.

You need to stand out.

But here’s the problem most passionate creators, bloggers, and service providers run into. You pour your heart into what you do, you show up on social media, maybe even run ads… And still—crickets. No traction. No steady flow of clients or opportunities.

• Not because you’re not talented.
• Not because you don’t have value.
• But because people don’t understand what makes you different.

In today’s saturated market, your skills and offers aren’t enough.

You need positioning. The kind that grabs the right people and says, “This is exactly who I’ve been looking for.”

If you’ve ever said:

• “Why am I not growing faster?”

• “Why does everyone else seem booked out?”

• “How do I actually get people to trust me and buy?”

I’ve seen it again and again—great minds with great offers going unnoticed simply because their brand doesn’t say what it really needs to.

That’s why today, I’m sharing 3 powerful positioning strategies that will help you finally get clear, stand out, and attract clients who not only get you—but want to work with you.

This isn’t about gimmicks or personal branding trends.
It’s about knowing who you’re for, what you do differently, and how to show up in a way that clicks.

Let’s dive in.

Let’s Finally Uncover Your Uniqueness and Attract Clients Who Truly Get You

It’s time to tap into your unique strengths, share them with the world, and effortlessly attract clients who resonate with your authentic self.

Today, I’m sharing three concrete positioning strategies that will help you stand out and start selling with confidence. Ready?

Positioning Through Audience: Become the Go-To Expert for Your Niche

Why do people choose specialists over generalists? Because they feel:

This person gets me. They speak my language. They’ve been where I am.

That emotional connection isn’t random—it’s intentional. And it starts with knowing exactly who you serve, what they’re going through, and how you can help.

Start With Audience Segmentation (No, It’s Not Just a Buzzword)

One of the biggest mistakes I see bloggers, coaches, and even marketers make? Trying to speak to everyone. When you try to be helpful to all, you end up resonating with no one.

Here’s what to do instead:

• Break your audience down by lifestyle, goals, and emotional triggers, not just age or location.

• Ask yourself:

  • What season of life are they in? (Career shift? New mom? Burnt-out founder?)

  • What are they trying to solve right now?

  • What do they want vs. what they’re saying they want?

✅Example:
A productivity coach might technically serve “online entrepreneurs,” but real segmentation would narrow that to first-time course creators who feel stuck juggling content, sales, and delivery.

Now your messaging has power:

“I help new course creators build systems that let them stop firefighting and start scaling.”

Use CastDev to Get the Truth (Not Just What People Say)

Customer Development (aka CastDev) isn’t just for startups—it’s gold for creators, consultants, and service providers too. It’s about talking to your people before you try to sell them something.

Here’s how to do it:

1. Talk to real people—past clients, loyal followers, people commenting on your posts.

2. Ask about their situation, not just preferences.

   • “What’s been your biggest struggle with ___ lately?”

   • “What have you tried that didn’t work?”

   • “What would success look like for you in 3 months?”

3. Listen for patterns. You’re not just collecting quotes—you’re decoding pain points, objections, and decision triggers.

✅Pro tip:
Look for emotionally loaded phrases like “I’m so tired of…” or “I just want to feel like…”—that’s where your marketing should live.

Understand Their Pain Points—But Go Deeper

Surface-level pain:

• “I don’t have time.”

• “I’m overwhelmed.”

• “I need more followers.”

But what’s underneath?

• “I don’t know where to start, so I procrastinate.”

• “I’m afraid to niche down because I might pick the wrong thing.”

• “If I don’t figure this out, I’ll have to go back to a job I hate.”

Your job isn’t just to sell your service—it’s to show them you understand what they’re really struggling with… and that you’ve built something to help.

✅Example:
A social media strategist could say:

“I help burnt-out coaches create content that connects.”
But with deeper positioning:
“I help introverted coaches finally build a content system that attracts dream clients without dancing on camera or burning out.”

Which one speaks to your soul?

Real-World Example: Why Niche Pros Win

Let’s say you’re a fitness coach. You could be:

“A personal trainer who helps people get fit.”

Or you could be:

“I help busy moms over 40 rebuild strength and energy with 20-minute workouts—no gym required.”

The second one feels like you built it just for them. That’s how trust starts.

Where to Use This Positioning

Once you’ve segmented your audience and crafted your message, make it visible everywhere:

• Your Instagram bio and pinned content;

• Your blog category structure;

• Your website homepage;

• Your product pages and sales funnels;

• Your email subject lines and lead magnets.

Consistency builds clarity. And clarity attracts clients.

✅Bonus Tip:
Once you’ve positioned around your niche, create “mirror content”—posts, emails, or stories that reflect the exact situation your audience is in.

Like:

“If you’ve ever avoided pitching because you’re afraid to sound pushy, this is for you…”

People don’t buy when they understand you. They buy when they feel understood.

Positioning Through Unique Expertise: Leverage Your Distinct Skills and Experience

If you have something others don’t—use it. This could be a unique method, background, skill, or personal story.

✅Examples:

• A copywriter with a medical degree writing for cosmetic clinics.

• A coach who transformed from novice to expert and now guides others on the same path.

Action Steps:

• Analyze your strengths. What do you do better than others?

• Consider how your experience solves your client’s problem. For example: “I know how to sell through Stories because I tripled my income doing it myself in six months.”

• Incorporate this uniqueness into your offerings.

Your distinct expertise sets you apart and adds value to your services.

Positioning Through Memorable Branding: Create a Concept That Resonates

People don’t just buy a product—they buy the story, the vibe, the emotion. If you create a memorable persona or style, you’ll stand out.

✅Examples:

• I refer to myself as the “Marketing Jester”—it’s my voice, my brand, my concept.

• A fitness coach branding themselves as the “Strength Sage,” combining wisdom with physical training.

✅Action Steps:

• Develop your unique branding concept. What image do you want to project?

• Consistently use this style across all content: text, visuals, and videos.

A strong, consistent brand concept makes you memorable and relatable.

Combine All Three Strategies for Maximum Impact

Imagine you’re a coach teaching remote professions, and:

• You work exclusively with mothers returning to work after maternity leave.

• You have a unique method that helps them balance family and career.

• You deliver your message with humor, sharing stories from your own life.

This combination of audience focus, unique expertise, and memorable branding creates a powerful, cohesive positioning strategy.

Positioning Strategies: What If You’re Just Starting Out?

Don’t worry. It’s challenging to define your positioning strategies when you’re new and lack experience. Without exposure and practice, it’s tough.

But remember, it’s a journey. Start by exploring these strategies, and over time, your unique positioning will become clear.