With the introduction of new Google algorithm updates, SEO techniques for content creators have changed, and it has become more sophisticated and regards content as a major component. By following Google’s standards and providing a better user experience, you can easily rank your website in the search engine.
SEO Checklist for Web Content Creators in 2023: Requirements for SEO-Friendly Content
In order to rank your page in the search engine, you need to clarify whether the content is optimized or not. This approach is helpful in showing your content to your target audience.
You can either optimize the content yourself or hire an agency or me. Such agencies have the required skills and tools to optimize your content, and meanwhile, you can handle other projects and let the digital marketing company do its job. If you want to do it yourself, here are certain things you must know.
- High-Quality Content: keyword density is an important factor in maintaining, but keyword stuffing is strictly prohibited for optimizing content. Your content must be real, authentic, engaging, and provide some value.
- Easy to Find: The content must be readable and easily understood by search engines and not so difficult to understand.
- Interesting: Your research and keywords make the content unique and interesting to read. Interesting content yields more traffic.
- Relevant: Always provide content relevant to your website niche. It must be according to the user’s requirements.
- Authoritative: It means you should be an authorized person to write well-researched content.
If you have developed a website, you must have some knowledge of SEO. Following are some of the things to keep in mind before ranking your website.
- Setting Up Google Analytics and Bing Webmaster Tool
Good decisions and actions are based on the right data available for your website, and it is provided by Google Analytics, such as:
- Traffic/visitors to your website;
- More engaging pages;
- Conversion time.
Bing is another search engine like Google. You can also check your website’s performance on Bing Webmaster Tool. Uploading sitemaps, checking SEO reports, and tools to analyze the website are some of the important things that Bing provides.
- Setting Up Google Search Console Account
For optimization, setting up your site with Google Search Console is mandatory. This free tool offers you more stats and the position of your website. When you make use of SEO and SEM, the pages of your website appear in Search Engine Results Pages (SERP), and everything is shown on the Google Search Console account.
- Install SEO Plugins
SEO plugins are compulsory for WordPress, which covers 42% of websites. SEO plugins are important for optimizing your content for better results. However, they don’t work with CMS because either they have built-in plugins or you have to install special plugins.
- Create Sitemaps
The sitemap doesn’t let the duplicate pages rank. A sitemap tells Google that your page is unique and it is worth ranking. Otherwise, it will be deindexed. Google works with XML sitemaps. This link (https://www.domain.com/sitemap.xml) contains your website’s sitemap. Just write your domain name here.
Keyword research is a collection of the right phrases or words that people search in a search engine. Using the right keywords guarantees traffic to the website. Use these techniques in this regard.
- Check the Possible Keywords
Just imagine, think, and look for possible keywords related to your business. You will have the most potential keywords this way.
- Make Use of Keyword Research Tools
To find the right keyword with more potential, use keyword research tools such as Google Keyword Planner and other tools to check competition, search volume, difficulty, and cost per click of each keyword. Keep an eye on search volume because these are your target audience searching for that keyword, but sometimes, you have to skip keywords because of high competition.
Longtail keywords are good to go in the start because people type these keywords to make a purchase or while searching using voice search. The longtail keyword should be relevant, equal to or more than three words, and important for your blog post.
Technical SEO is difficult, but it is an integral part of your digital marketing strategy. Use the below-mentioned techniques in this regard.
- Check Crawl Errors in Search Console
Aside from checking the position and performance of the site, the Google search console is an ideal tool to check and fix crawl errors. Because of this crawl error, you can’t rank your pages in Google and get traffic.
SEO for content creators: Inspect URLs
To check the nature of images, Google uses Alt Text. It is a primary part of web design and serves as an explainer of images to Google. To make more changes and updates, don’t forget to use Google’s URL Inspection Tool.
- Broken Links
You may have seen a 404 Error; it’s a common example of a broken link, and Google doesn’t appreciate it on the website. So, find and fix these links using various tools. For bigger sites, you have to spend some hours and see the broken links if it is not been updated for a long time.
- Mobile-Friendly Website
More than half of the internet’s traffic comes from mobile devices. To increase your traffic and attract mobile users make your site mobile-friendly.
- Page Loading Speed
Users won’t stay on sites that take more than 3 seconds to load the pages, and Google also considers it an important factor for ranking. Use the PageSpeed Insight tool for free to fix page loading errors.
Anything used to show on your website is content. Check different tools to make the process easier. I would recommend learning how to use ChatGPT for content creation.
It has some of the following types.
Anything you post in textual form to show your updates and discuss various topics as well. Every blog post is backed by keyword research and optimization to show the audience your content and get more traffic.
Visual representation of summarized content is infographics. This is how you can get more new clients for your business or services. Infographics save time and help to get an in-depth knowledge of the related content. More facts with less textual information are important for infographics.
Images add to the beauty of blog posts by having a visual aspect to text content. It is important for ranking purposes and adding authority to the content.
You can outsmart your competitors by adding videos to your websites. By making a sort 1–2-minute video about the whole blog post, you can help readers to watch and get the desired ideas. It plays a vital role in ranking businesses on Google.
SEO for content creators: Concluding Remarks
Content without optimization is of less value for the website and Google. Hiring a digital marketing agency can help rank your post on Google. Follow the above-mentioned straightforward strategies to rank on Google and generate revenue.