The internet can be a magical place for you if you’re a business. With 5.16 billion internet users worldwide — which is 64.4% of the global population! — there’s no better time to be marketing on the internet. However, getting yourself heard in such a crowded space can be challenging.
If you’re looking for the best way to make your mark on the internet and score some sweet, sweet visibility for your brand, you should consider partnering with the best digital marketing agency. If you’re wondering what exactly they can do for you — here is a list of the five key services offered by digital marketing agencies.
What Exactly Are Digital Marketing Services?
Digital marketing services is a blanket term used to refer to the various activities that promote a business online through a wide range of marketing channels. Once upon a time on the internet, it used to be possible to achieve success by focusing on a single channel like SEO, but in today’s competitive online environment, it’s essential to leverage all available marketing channels in tandem with each other to achieve success in the digital world truly.
To meet the growing business demand, the best digital marketing agency provides clients with a comprehensive range of services, from SEO to paid campaign management and website development.
Advertising on platforms like Facebook, Instagram, and Google is essential to a comprehensive digital marketing strategy. The best digital marketing agency works with you to help you create compelling ad campaigns unique to you and tailored to your needs.
Some of the typical offerings of the best digital marketing agency could include running paid campaigns on a range of platforms, curating content and creatives for your ads, optimizing performance to reduce costs, providing monthly reports, setting up shopping ads using a product feed, and determining which campaign types, audiences, and ad types are most effective.
Building Robust Link Profiles
Link building is essentially the process of obtaining high-quality backlinks from other websites, and it is a service typically offered by the best digital marketing agency. Various link-building strategies are employed by the best digital marketing agency, including:
- Guest posting, where content is published on related websites with a link back to your site,
- Outreach, which involves contacting potential websites and securing links,
- Unlinked mentions, where websites mentioning your brand are contacted to add a link,
- Broken link building, which involves finding broken links and suggesting alternatives to webmasters,
- Relationship building, where relevant websites are identified to establish a link-building relationship.
Partnering with the best digital marketing agency in the business can make this long-term — and difficult! — a task that much easier thanks to their experience and wide networks!
SEO is likely one of the most popular services offered by the best digital marketing agency. Why, you ask? Because it primarily serves as the foundation of many other digital marketing strategies. SEO is a highly effective technique for driving organic traffic to your website by achieving high rankings in search engines such as Google.
The most common SEO services provided by the best digital marketing agency are:
- On-Page SEO involves making your content more user-friendly and search engine-friendly, focusing on everything visible to the user, including written and visual content.
- Technical SEO deals with technical elements that help search engines understand website content better, such as page speed, canonical URLs, SSL, schemas, and other factors.
- Off-Page SEO also known as link-building services, deals with factors outside of a website’s boundaries that can impact a website’s ranking position in search engine results pages (SERPs).
- Local SEO: particularly suitable for local businesses, involves optimizing your website to appear in relevant local search results.
- eCommerce SEO: prevalent in online shopping, involves optimizing online shops for keywords with buying intent.
- Keyword Research: useful for clients who need help finding the right keywords for their content.
- SEO Audits: assesses how well a website adheres to SEO best practices.
Social Media Marketing
Social media platforms offer established communities and engaged audiences, which can make targeting and advertising highly effective. As a result, social media marketing has become a crucial aspect of any company that calls itself the best digital marketing agency. These services can include:
- Copywriting and graphic design for creating content optimized for various social media
- Developing a content calendar.
- Crafting a social media marketing strategy.
- Developing customer profiles and personas.
- Offering social monitoring services to assess the brand’s current reputation.
- Putting together and employing strategies for influencer marketing and other brand collaborations on social media.
Content marketing has increasingly become a crucial aspect of modern-day marketing due to the proliferation of content — in all shapes and sizes — on the internet. The right content can attract visitors to your website or app, boosting traffic and other related metrics.
Content marketing services offered by the best digital marketing agency typically include the following areas:
- Content strategy: Creating a plan to meet the content requirements of a business.
- Content writing: Producing various types of content such as blogs, articles, stories, e-books, and white papers.
- Content distribution: Identifying relevant platforms to promote your content.
- SEO: Proficiency in SEO-based content and keyword research.
- Social media: Developing campaigns for websites and social media channels.
Digital Marketing Agencies: The Upshot
Teaming up with the best digital marketing agency is an excellent way for your business to fully leverage online marketing strategies and identify which digital marketing services best suit your needs. When you collaborate with a specialist digital marketing agency like AdLift, they will work with you to create tailored solutions that cater to your target audience and industry, ultimately leading to your business’s roaring online success.
Stay ahead in the dynamic world of digital marketing by exploring the best digital marketing books, offering valuable insights from industry experts to enhance your skills.