What is Search Engine Optimization?

Written By Alla Levin
September 09, 2019

What is Search Engine Optimization

If you run a website, then you will understand how important search engine optimization is.

This can be something that seems quite difficult to get your head around at first, but it is very important to website developers, managers, and bloggers.

When you spend a lot of time creating, running and designing a website or online content you want to make sure people will see it. This is why SEO is so important.

Here is a quick guide to everything you need to know about search engine optimization.

What Actually Is SEO?

Search engine optimization (SEO) is the practice of increasing the rating of your website or content on search engines so it will reach more people.

It is essentially a way for you to get more views on your content and reach a wider audience.

Search engines like Google have their own criteria when it comes to websites and they will rank them accordingly.

Websites that have good SEO will be ranked high on search engines, which means they will appear on the first few pages.

Websites and links that appear on the first page of search engines like Google get around 95% of clicks. Websites that are harder to find understandably have less of an audience.

When you spend a lot of time running a website or creating content, you want to make sure people will see your work. This is even more important if you are running a business.

It is possible to increase the SEO of your website to reach a wider audience.

How Does SEO Work?

Improving SEO with Searcharoo links
Photo by Matthew Henry

Search engines like Google, Yahoo or Bing rank the websites that appear from search results based mainly on relevancy and authority.

This means websites that are already established and have had a lot of clicks before will be ranked higher than personal websites with a small audience.

Search engines use hundreds of different signals to determine how a website should be ranked in their results.

Their main purpose is to give users the best results possible, so they want to make sure everything is relevant.

SEO is something that can refer to the technical and creative aspects of a website.

Improving SEO with Searcharoo links

Searcharoo links
Photo by Matthew Henry

In order to make sure your website will rank high on search engines, you need to focus on:

  • The accessibility of your website
  • How it loads, runs and operates
  • High-quality content
  • Security and safety

These are things that you can do yourself or you can use a company like Searcharoo to improve the SEO of your website. Searcharoo links are of high quality and provide great results.

SEO is very important for so many different websites so you want to make sure your website performs well.

It is important that you are receiving the visitors and clicks you deserve for your work.

It can be quite hard to stand out online when there are so many other websites to compete with, but having good SEO will make it so much easier.

Aim high so your website can reach as many people as you deserve. 

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