How Do People Make Money Blogging?

Written By Alla Levin
September 10, 2019
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How Do People Make Money Blogging: Statistics and How It Has Changed Over the Years

This highlights blogging statistics about top traffic sources, how people make money blogging, and lots more, and the changes blogging has experienced over the years. After interviewing 1,117 bloggers, here are the key highlights, statistics, and successful blogging tips we noted:

  1. Bloggers with over $50,000 annually emphasize SEO;
  2. It’s hard to get traffic from Facebook, and almost a fifth say it has gotten harder to get traffic from Google;
  3. Higher-income bloggers value social media 19% lower than lower-income bloggers do;
  4. 70% of those who earn $50,000 per year consistently promote their blogs, compared to only 14% of lower-income bloggers;
  5. All bloggers rate “Quality of content” as the number-one success factor. Higher-income bloggers tress to promote their content more than lower-income bloggers;
  6. 2/3 of bloggers’ main aim is to make money;
  7. Most bloggers monetize through Google AdSense, followed by affiliate marketing. Higher-income bloggers, AdSense ranks third;
  8. 45% of higher-income bloggers sell their products. 8% of lower-income bloggers do;
  9. Traffic generation challenges all bloggers;
  10. Higher-income bloggers are 5.8 times likely to publish case studies, 5 times more likely to have a podcast, 4.5 times more likely to post video, and 3.7 times more likely to publish interviews;
  11. Bloggers who earn over $50,000 annually are twice as likely to value email subscriptions as lower-income bloggers are;
  12. Successful bloggers know their audiences well;
  13. Higher-income bloggers pay for content 3.6 times as much as lower-income bloggers do;
  14. Higher-income Bloggers prefer long content: 83% longer than those lower-income bloggers;
  15. They learn how to be a professional writer.

What Are The Changes In BoggingWhat Are The Changes In Bogging

Just like general marketing, blogging is moving at a breakneck pace. The practice of blogging has come a long way since the birth of mod.ber forum. Although the term blog, also known as a weblog, was not so popular, the art of posting and updating content in online journals was born. Now, the blogging world has exploded with many changes—the only constant thing in life is change. Here is a rundown of blogging and where it’s going.

The Emergence of Online Journals

Online dairies dominated the mid-‘90s, originating from more self-focused than discussion group communities. Was the sense of community abandoned? Far from it. But online journals were meant to record daily happenings, thoughts, creations, or other individual content. Also, message boards gave way to comment sections.

AggregationHow Do People Make Money Blogging

Forums such as mod.ber and rec.humor.funny existed even before the internet. Their purpose was to summarize content spread chaotically across many groups into an organized, centralized location. To date, many blogs maintain this concept whereby quite huge content is ordered for a widespread community.

How Blogging Has Changed Journalism

Recently, blogs have taken the lead in opinion formation and news reporting. Bloggers have taken to their forums to discuss issues—opinions, interpretation of news, scandals, and divisive developments—with quick responses.

Specialization or How to Become a Successful BloggerPersonal Branding

In the late 2000s, blogs realigned themselves and groups of common interest–mommy bloggers, sports bloggers, and political bloggers, among others. Many blogs have been monetized, meaning blogging has graduated from just a particular interest into a serious business. I can also say that in 2020 Personal Branding will become a direction every successful blogger takes.

Social Media Invades Blogging

Many blogs now use social media platforms like Twitter, Shorts, Instagram, TikTok, Facebook, and other microblogging services. This makes it possible for the audience to become key contributors. While not everybody may not be a blogger, most of them have an active online presence, which is technically classified as blogs.

Still, blogs can create or aggregate exciting content. But the ever-changing blogging world compels them to strive to stand out in whatever they blog about and fancy themselves as premium bloggers.

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