How to Use Analytics for Better Marketing

Written By Alla Levin
January 28, 2020
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Big Data Marketing: How to Use Analytics for Better Marketing

In today’s digital world, the use of marketing analytics will improve any approach to marketing. Data analytics help you to ensure you make use of the data that’s available to you.

Even if you’re already collecting useful information, such as how many people visit a website every day, that data won’t be particularly useful if you don’t have the tools and knowledge to understand what it means.

Data analytics allows you to measure a variety of metrics, enabling you to track the progress of your marketing campaigns.

You can measure data from websites, social media pages, PPC ads, and other marketing materials that you use online.

Being able to tap into the data to understand things like conversion rate and ROI for your campaigns makes it easier to replicate what you’re doing right and make changes to anything that’s less successful.

To begin with data analytics and improve your marketing, you need to have the right tools and skills.

Many people start off using Google Analytics and other Google tools, which offer a broad range of functions for analyzing data from websites and beyond.

Other analytics tools are available too, and you can benefit from various courses and certifications to help you learn the skills that you need.

Data analytics will help you to make evidence-based decisions, which are made after considering the available data.

Using analytics, you can be sure that your marketing campaigns are designed with the help of data about the successes and failures you have already had.


Infographic Design By Emerson College Online – The Importance of Data Analytics in Marketing

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