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Three Effective Tricks For Conversion Driving Content Creation
Content is king for a good reason. Content can be used as part of your marketing strategy in a lot of different ways.
Use it to create customer engagement, or to position yourself as an expert in your field.
You can also use content to drive conversions and to generate leads, turning website visitors, and social media followers into customers and clients.
Here are some tips to help you.
Content Creation: Motivate With Emotion
Use emotion to motivate. Good content encourages the reader to feel something and to feel desire.
There are a few easy ways to do this with your content.
Peer pressure: The online world is very socially conscious, so it can work well to create content that makes people feel as though other people are engaging in things that they’re missing out on, and are enjoying things that they should be aware of.
Self-improvement: Everybody wants to be the best at what they do. Because of this, you can create effective content by offering to teach something so people can improve, whether it’s themselves or their business.
Fear of missing out: Fear can be a great motivator in advertising if you can make people feel at risk of missing out on a great opportunity. Fear like this creates a desire for insights or a secret.
To motivate with emotion, create content like:
- 10 things you never knew about…
- How I increased page conversions by 200%
- 5 ways to improve your social media content
Create a Sense of Urgency
Fear of missing out and the suggestion of limited availability works well for online ads, landing pages, marketing emails, and other content like a high-ticket funnel.
For example, if you’ve created a webinar or eBook that you plan to charge for, offer it for free to the first 100 people to sign up for your mailing list.
This can increase the assumed value of the content that you’re offering and increase the likelihood of those first 100 spaces being filled.
In blog content, create a sense of urgency, even there is no real urgency.
Create content pieces like:
- Stop making these 5 content marketing mistakes now
- The 10 strategies that can turn leads into customers, today
- Before it closes: the loophole for organic reach that Facebook doesn’t want you to know about.
Write for your reader is classic advice because it’s true. If your content is going to successful, it needs to meet the needs, concerns, and issues of your target audience in order to best encourage them to convert.
Segment your audience: Sometimes you need to exclude part of your audience in order to speak directly to another part.
Segment your audience so you can create highly relevant content for them.
Cover your bases with varying experience levels: Offer content for different experience levels.
For example, make one in every blog post advice for the more advanced, skilled members of your audience.
The rest should be less specialized, so people don’t feel they can’t understand your content anymore.