How and Why to Integrate Artificial Intelligence in Web Development

Written By Alla Levin
February 15, 2021
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How and Why to Integrate Artificial Intelligence in Web Development

No one can deny that technology is changing the way we live; it brings a massive shift to our paradigms of perception of the world. Look at the tech giants—Microsoft, Apple, Facebook—all of these companies have thrived on technology since day one. And you know what one technology that they incorporated into their businesses at a perfect time is?

Answer: Artificial intelligence, or commonly known as AI.

I know you are not convinced yet. You may have a lot of questions—why do we need this technology? What difference can it bring to our business? Is it really worth it? Well, I understand all the confusion. Therefore, in this article, I will try to clear out all the answers, allowing you to know exactly how and why you can integrate AI into your web development to make your business more lucrative.

AI is a Part of Consumer Society, and It Has a Bright Future

An incredibly futuristic AI image is usually portrayed in movies and TV, and viewers always find it captivating. What if I tell you that AI is actually that futuristic and plays a vital role in people’s consumption routes—well, not as much as portrayed in Black Mirror, but AI is definitely redefining the way people buy things.

Take an example of Google, its featured AI technology, Google Assistance, is a way for people to not only juggle the settings of their phones by using voice command but also search anything and everything off the internet just by saying, “Hey Google, find me a nice pair of leather pants.” In that case, people who sell leather pants online have to be familiar with this technology. They have to know that their product can be bought on voice command, so they would add keywords on their website accordingly, which are easier to get caught by Google when a person says it instead of typing it.

Is AI important?

ai in web development

Yes, it is. The modern world is basically building around AI technology. It is somewhat true that machines are replacing humans, and if you don’t want to be replaced, you need to integrate yourself with the machine and work side by side. In the past year, we saw its importance when doctors worldwide used AI-enabled machines to track and treat Covid-19.

Moreover, the average consumer group is rooting for the total AI atmosphere because it is very much easier to get the machine to do your work. Since AI provides features like voice command, social listening, chatbots, facial recognition, voice recognition, data analysis, and more, it creates a way for businesses and consumers to have an intimate, strong connection and keep track of each other.

According to professional web development consultants, the hottest piece of technology a person can integrate into his website right now is artificial intelligence. Not only for right now, but it has been reported by tech experts that AI is going to impact about 90% of consumer communication in the upcoming years.

The Role of AI in Web Development

In the current world, a successful business cannot be imagined without a website. That being said, how good and functional a website is matters a lot. And AI is doing its best to reshape the development of websites in every niche of business.

Web developers have started developing AI-powered sites throughout the world because AI helps out most effectively and efficiently in small and large businesses.

According to a report by Statista, the revenue generated by AI-enabled businesses is expected to top $126 billion by 2025. Businessowners! Take that as a hint.

Below are how you can integrate AI into your website to create a savvy and satisfactory customer-business relationship.

  • Chatbots: It is a tool that interacts with people using a detailed script, predicting the right response and reaction to the users’ queries. The primary aim of a chatbot is not to let the customer feel unattended.
  • Voice-Based Search: According to professional web developers, like Logozila, a futuristic website must have voice-search adaptability because that is how 58% of the consumer market find information about local businesses. Because of voice search, AI has become a critical bridge between consumers and businesses, and web owners must soon build this bridge.
  • Marketing: That is where AI-enabled machine learning comes in handy. Machine learning and data analysis both work towards creating stats that predict future market movements, according to which a businessperson can shape their trade. Basically, it lets you know about customers’ behavioral patterns—what they like, what they don’t like, and what they will enjoy the next year—which helps you create suitable supply and marketing techniques.

Artificial Intelligence in Web Development: Bottom LineThe Role of AI in Web Development

I just mentioned three AI-enabled tools above that could empower your website, but many of them are out there.  AI is a concept that can develop your website and make it futuristic enough for generations after generations. Such websites have a way to provide the functionality to everyone despite their age or knowledge.

Traffic, attraction, easiness, and profitability are just a few of many things you can avail of your business by incorporating artificial intelligence into your web development project. So, think about growing your business before it’s too late.

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