7 Ways Your Business Can Commit To Sustainability

Written By Alla Levin
March 18, 2021
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7 Ways Business Can Commit To Sustainability

Sustainability is a significant part of running a successful business in the modern world. Customers, investors, and the media alike all want to see companies dedicated to helping the environment. Thus, many companies will point out that they are focused on sustainability, but it’s not enough to claim this. Businesses must demonstrate how they have committed to sustainability. Otherwise, they risk making false promises that could damage their reputation as much as their actions harm the world around them. 

Develop a Plan

Whether for growth, diversifying services, or sustainability, all businesses need a plan. This will make any transitions or goals you make much easier to measure against where you are and where you’re going. 

This plan will enable you to check that you are hitting your sustainability targets. If you are, then you can see if you can go even further. If you are not meeting targets, it’s important to consider what you can do the change this. 

The more clear your plan, the better, as it will be easier to stick. However, you should also be ready to adjust the plan if things are not working as they should. Don’t ignore the potential of flexibility just because of your first idea. 

Show Don’t Tell claim they were carbon negative

Many companies think it’s enough to cover your website or promotional materials with claims of being a sustainable business. But, as any fiction writer knows, showing, rather than telling, is always more effective.  If anything, clients and investors will prefer you to show how you are a sustainable business. You can still make a point of your sustainable efforts, but you must back it up. 

The Scottish brewery Brewdog has done this. Not only did they claim they were carbon negative, but they went out and showed it. The company bought acres of land where they plant trees to offset and reserve the carbon footprint caused by their production and shipment. This is just one example you can think about when showing your sustainable efforts.

Work With Like-Minded Companies 

Sustainability is made much easier if you work with like-minded and experienced companies. These companies know what is expected, and they can provide advice to steer you in the right direction. 

Luckily, there are plenty of businesses, both large and small, that are experienced enough to help you commit to sustainability. Companies that provide NEMA 6P Enclosures for generators and similar infrastructure equipment know what to look out for, whereas startups that rely on renewable energy also consider. 

Their influence will quickly rub off on you and enables you to make adjustments to your approach when needed. Your company will always be capable of making changes to your sustainability approach, so don’t give up a chance to teachable moments. 

Adjust Your Process your product packaging

If you’ve been doing everything one way for a long time, it’s tricky to accept that you will need to adjust your process. However, as we learn more about sustainability, it’s possible that adjusting your process, from sourcing supplies to your product packaging, is necessary. 

Even if you think your current process is good, it might not be good enough. This is why it’s essential to audit your process every few months to see what you can do better. This might be embracing an electric-powered fleet rather than relying on gas cars and trucks. It could be allowing remote working to reduce the number of people in the office. 

This audit is crucial for making significant changes and guarantees better sustainability results without disrupting the workday. 

Encourage Employees

You will find it difficult to fully embrace sustainability if you can’t encourage your employees to follow suit. For small businesses with a younger workforce, this is easy, and your team is likely already focused on helping the environment. 

However, it can be tricky for established businesses with a generally older workforce, not necessarily because they don’t care. But because they are set in their ways or do not keep up to date with sustainability trends. 

You can convince them by offering perks for cycling or walking to work, and recycling, as this can encourage them to think more about how they treat the environment. 

Encourage Customers Business Commit To Sustainability

Similarly, encourage your customers to focus more on the environment too. For the most part, you shouldn’t need to worry about customers neglecting their environmental duties. But, as you’ve seen with fast food brands, some customers can be careless and will throw their garbage to the side of the road. 

As your team, it’s possible to inspire customers by offering perks such as cash rewards for returning or reusing bottles and cans. While the cash incentive won’t be much, it can still have its benefits.

Besides this, you can show how these recycled items are used if you have the means to recycle them at your business, show them the process, as this can help them think differently about what they do. 

Business Commit To Sustainability: Don’t Stop Evolving

Businesses will always struggle to be entirely environmentally friendly, and some elements are completely out of your control. However, this should not mean that you consider the job is done. Find ways to evolve your business to make it more sustainable continuously. 

Don’t stop at planting one tree; plant a hundred trees. If you find that remote working increases productivity, don’t push people back into the office. Have your recycling drives gone well? Repeat them next month and aim to beat your target. 

There are many ways your business can evolve. With such a range of options available, there’s an answer for every business in any industry. 

Business Commit To Sustainability: Greener Pastures Business Can Commit To Sustainability

Companies can enjoy a wide range of benefits when they commit to more sustainable practices. Not only will they increase their reputation and appeal to t6he next generation of employees, but they will also be one of the industry leaders. Whether you shift from single-use to green or recycled materials or take steps to eliminate your carbon footprint by becoming a carbon-neutral business, your company – and the planet – will be better for it. 

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