These Are the Must-Knows For Optimizing Your Page Speed

Written By Alla Levin
May 03, 2021
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These Are the Must-Knows For Optimizing Page Speed

So you’ve already created your website. It is up and running. But is it running fast enough? Who decides whether your page is running at the right speed? And how can you speed up a slow-running website?

These are some of the questions many website owners shave after getting their pages set up. As a web page owner, you also need to know about magento cloud hosting and hypernode tools and how they can impact website speed.

The Consequences of Poor Page Speed

A slow-running page can negatively impact your online goals. If your website takes more than 2 seconds to load, that is considered a sub-par response time. In other words, your website is too slow. A slow-running page can cost you money. If you earn revenue from your ads, they may load too slowly, which affects your income since some ad posters pay by the frequency with which their ad is displayed. Browsers are also less likely to click on ads that take forever to appear,

Websites that load slowly also lose traffic. Ultimately, it is the browsers who decide whether your page speed is acceptable or not. And typically, browsers expect web pages to respond within two seconds. Of course, this may change over time as competition increases… and especially if competing websites are loading even faster.  Browsers won’t remain on the page, waiting for it to load or respond. They will move on. This essentially means that your slow website speed could be putting the business into the hands of your competition.

The Benefits of Optimized Page SpeedThe Benefits of Optimized Page Speed

On the flip side, a fast-running page can positively impact your online goals. Since the browsers are the ultimate deciders of your website’s fate

Websites with fast response times receive more visitors, make more impressions and reap more rewards in the digital realm. Ads posted on those websites receive more clicks, as do links and other interactive features. This means that speedier websites are better able to convert visitors into customers. Essentially, therefore, with optimized page speed, you can achieve a lot more with your website.

How You Can Optimize Your Page Speed

To select the right tools and services for optimizing your page, you need to know the range of available options and the capacity of each feature below. In addition, each feature has an impact on website speed.

Optimizing Page Speed: Caching

Caching is a useful tool for boosting website speed. Tech experts have discovered that caching reduces website load time by as much as 50%. So what is caching? When a website is cached, the related activities are stored in a digital space located between your website’s server and other servers for easy future access by the user’s system. This way, when the user returns to the page, fewer resources are used up in loading.

As a website owner, you can make caching available to internet browsers who visit your page by being consistent with your URLs, sticking to a common image library, reducing your reliance on cookies, keeping file changes to a minimum, and using a cache-control header to instruct caches to store your most constant images and pages. Of course, the ability to make your web pages cacheable will depend on the capacity of your web host.


Images can slow your web page’s loading time. If your web pages have many images or if the images are quite large, your page’s loading time will be affected negatively. And to make matters worse, sites that have slow image loading times are ranked lower by search engines. To speed up your web page, consider removing images that aren’t very useful, reducing large image files, and reducing the size of the images themselves.

Plugins and Add-ons

Plugins and add-ons can slow down your web page. To function, plugins and add-ons use up your website’s resources, making database calls on the backend or loading assets on the front end.  With each call or asset loading event, your website speed dips a little. As you can imagine, when multiple events are being run, the speed of your website dips dramatically.

Javascript and CSS Files

Javascript, CSS, and HTML files demand a lot of resources to load. If your page is designed to load all your CSS, Javascript, and HTML files simultaneously, the demand for background loading processes will be significant. As a result, your page will take longer to load. Try staggering them so that they load in sequential order rather than concurrently.

Boosting Website Speed: Compression

Compression is a great way to reduce your website’s loading time. If you compress your videos and images (especially if deleting them isn’t a good option for you), your web page will significantly improve loading times.

Optimizing Page Speed: Hosting Service

Alas, all web hosts aren’t created equal. The Calibre of your web host is significant when it comes to speed. Some hosts cannot handle the requirements of your web page. If your web host is unable to handle your website’s demands without slowing down response time, it is time for an upgrade. Consider hosts such as Hypernode, which augments the capacity of Magento Cloud Hosting.

Page speed, though often overlooked, is a critical component in the success of any digital platform. These page-optimizing tips will help you keep your digital visitors engaged and stay ahead of the competition.

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