OK, Google: How Do I Optimize My Site For Voice Search?

Written By Alla Levin
May 13, 2019

Voice Search Optimization: Here is How to Optimize a Website For Voice Search

Technology is shaking almost every facet of our personal and professional lives. This time we going to talk about voice search optimization. Whether you are a tech enthusiast, a tired engineer, or a corporate cog who loves the status quo, you can barely live without catching the tide.

Automation, computerization, and artificial intelligence are now the order of the day. Then there is Google’s voice search technology which belongs to dominating SEO trends.

In the past, Google has taken bold steps towards becoming a star trek computer, as reported by Amit Singhal, the head of Google’s search rankings team. Along with natural language processing technology, voice-over technology is undeniably one of Google’s most exciting advances.

Leading research firms report increasing use of this technology, with forecasts indicating that between 30 and 50 percent of all searches will be conducted via voice come 2023.

Now is the time for firms to create an optimization approach for voice search to stay on top of the competition. Although some sites are yet to implement this technology, primarily those who don’t embrace change, they will soon witness the magic of this technology and embrace it all together.

This article is a roundup of how you can optimize your site for voice-over. But first, what are Google voice search and Voice Search Optimization? And where is its origin?

What Is Google Voice Search?

Traditionally, when you want to search for a particular word from the web, you will type the word into a search engine, and the results are displayed there. Now, technology is born that allows users to search the Web using Google through spoken voice commands, dubbed voice-over search.

Google Voice Search applies to both desktop and mobile searches. Sometimes users may have to say a “wake” phrase, which tells Google to launch an analysis of the spoken phrase, which is “OK, Google.”

Voice Search Optimization – Google Voice Search Microphone IconWhat Is Google Voice Search

There is no difference between a spoken search and a typed search. Users are taken to a search engine results page whether they spoke their query or typed it, with a couple of potential exceptions.

Users searching for directions from their mobile devices may see a different SERP than the exact search from a desktop. Generally, though, voice search queries often return similar results as typed queries. It’s now much more convenient to speak your question than type it.

History of Google Voice Search

Just like many other Google services, Google voice search was birthed from lab experiments by Google’s technological enthusiasts. It was first heard in 2010, a new service that required users to call a phone number from their mobile device, after which they were prompted by a recorded message to “Say Your Search Keywords.”

Then the user would say whatever words they wished to search for, which would, in turn, update an open webpage with results for their query or still provide a link to take users to a search engine results page for their question. This would not be a welcome idea, as it involves a lot and is complex for amateurs like myself.

However, it would later pave the way for radical developments in speech recognition technology that would shortly after be a globally demanded service and one of the dominating SEO trends.

Later, Google voice search was officially launched in today’s market. Then Google began integrating its voice recognition tech into other Google products, including Google Maps, its virtual assistant Google Now, and even the core of its underlying search engine tech.

I can’t fail to mention one of the latest powerful improvements to voice search: the Hummingbird. This tech completely changes its core algorithm in the latest memory. This update was a game-changer in all aspects of the voice search.

Of the biggest elements of Google voice search that completely changed was the emphasis on semantic search or the implied meaning of search queries. You will agree that it has been rocket science for machines to understand what users are looking for. That’s why the Hummingbird update is essential – it signaled a shift in Google’s capability to determine the intent behind pretty unclear searches.

Let me Explain the Semantic Searchdominating SEO trends

We will look at semantic search in action, using Google Voice Search. We want to conduct a voice search for Hayden Panettiere or Zoe Saldana, for instance. This actress stands out in her roles in the Avatar and Guardians of the Galaxy movies.

Now we have the initial search, and we won’t put the semantic understanding to the test by asking many similar ambiguous and impossible queries to answer accurately. Let’s find out the name of Saldana’s character in Guardians of the Galaxy.

Now that Google has presented us with the initial result, we can ask Google a series of further questions: As we can see, Google struggles slightly with this query. Our original search term was “What was the name of her character in Guardians of the Galaxy?”

Rather than provide information about Saldana’s character, Gamora, Google uses a range of character information from the movie, including Saldana’s character, as we can see on the right-hand side. Further, we can still ask Google-related questions without many specifications.

Google knows we’re probably still interested in Zoe Saldana, so it fills in the blanks in sequential voice searches: Fantastic! Today, Google voice search has seen many improvements to fit diverse products and applications. Consequently, Voice search has become one of Google’s t powerful experiences that are taking the world by storm.

Google Voice Search Now and the FutureHow To Optimize My Site for Voice Search

For many years, Google Voice Search has been fundamental to Google’s virtual assistant, Google Now. Most people who have appreciated the technology cite its combination of Google’s powerful search algorithms with its sophisticated natural language processing (NLP) technology, something which gives it an edge over its competitors:

Apple’s Siri, Microsoft’s Cortana, or Amazon’s Alexa virtual assistants. On a keen look at Google voice search, you will appreciate this advancement as a mix of several other products by Google.

That alone tells us what the future of search might look like some years from now. Take, for example, cross-platform conversion tracking in Google Analytics. Google has made a great step forward in making it possible and easier for advertisers to identify offline conversions and converted sessions across multiple devices.

That’s not all; it even considers adding voice query data to the Google Search Console. As it seems Google knows better: the days of single-device conversion pathways are gone. Today, everyone is in a multi-device media environment.

Likewise, the way search for information is conducted has since changed, and a single approach to optimization is both unwise and utterly unrealistic in today’s online environment.

Ways How To Optimize My Site for Voice SearchWays on How To Optimize My Site for Voice Search

Are you wondering how to go about making your site voice search-friendly? Well, if you’re familiar with the existing SEO practices, you are steps ahead and by far standing in better places in optimizing your site for voice search. Admittedly, if you have no SEO knowledge, you may still have to take many lessons before you are ripe for voice search.

User Intent and Voice Search

If you ever performed a search on your mobile device, assumingly you have done, you were looking for a particular piece of information: As such, you must put yourself in the shoes of the user when especially when it comes to structuring your site and your content.

This is done best by pre-emptively answering questions. Make your site easy for users to navigate your content, and you will show up in search results.

Remember to show images as plain as old HTML. Google does analyze the image content to provide search results, but forcing it to do so will almost certainly harm your visibility.

Next, keep in mind what your actual products or services are. Obviously, you know your business from every corner, and this doesn’t mean your customers do, so have a unique selling proposition, which is relayed by the content on your site.

Optimizing For Specific Search Enginesboosting the website’s organic rankings

Although it is not wrong to optimize for sites like sites other than Google, the only challenge underlying this strategy is that of market share and the current state of SEO.

Look at this: Apple’s iPhone is remarkably the most popular smartphone manufacturer in the U.S., which finally outdid Samsung as the world’s largest smartphone vendor.

Yet iOS still accounts for just 31.3% of the U.S. smartphone market share, meaning that purposefully optimizing for specific search engines other than Google is unlikely to bear significant fruits. As for the state of SEO, the way other search engines work shouldn’t determine how you structure and optimize your site to boosting the website’s organic rankings.

Use Schema Metadata

Schema, better-dubbed mark-up, is what allows webmasters and site owners to provide search engines with additional information about the information on their site. Ideally, it’s like metadata or data about data.

It allows you to comprehensively describe what the data on your website means, making it easier for Google to “understand,” hence boosting visibility. Unknown to many, it’s one of the best SEO practices that can potentially put you ahead of the competition on the web.

Target and Bid on Long-Tail Keywordsemploying long tail keywords

One way to optimize your site for voice search is by employing long-tail keywords. These are longer than the typical search query. Contrary to typed search, voice search is conversational and takes a conversation form.

By aiming at long-tail keywords, you stand a better chance of ranking and appearing prominently in search results. Also, long-tail keywords are way cheaper and boast much better click-through rates as compared with shorter queries.

Update Your Google “My Business” Listing

The more current your information in Google My Business listing is, the more your site will be to the mobile “near me” searches.Even little information on parking availability is potentially persuasive, so make sure your Google My Business listing is as complete and comprehensive as possible.

Voice Search Optimization: Use Google Maps Local Search Ads

Local Search Ads in Google Maps are also another excellent method of reaching the right people at the right time and in the right place. These ads appear above organic results in Google Maps and can help drive more foot traffic to your store or location.

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