online betting sites allowed advertise in India
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Online Betting Sites Allowed To Advertise During India

It is a known fact that advertising has a huge impact on people’s minds. Millions of products around the world have achieved their popularity due to it. And bookmakers are no exception.

Sports betting platforms run their own marketing campaigns that aim to inform and attract new users. However, in India, the advertising situation is very complicated. Despite this, many people are ready and willing to bet on sports.

In this article, we will investigate whether bookmaker advertising is legal, the best cricket betting sites in India, and much more about online betting sites allowed to advertise in India.

What is the situation with betting in India?

The bottom line is that India is where any gambling activity is prohibited at the legislative level. This is because the state does not allow betting on sports or games where the result depends only on luck. Although, for example, horse racing is legalized in many states. Since the result of the game depends only on the skill.

At the moment, there are a couple of states where legalization has been successful. And they bring large sums of money to the state treasury. However, most Indians bet their cricket on foreign platforms. Their activities are not regulated in any way in India. However, it is important to note that Indian online bookmakers cannot legally operate in the country.

What are the laws which prohibit betting?online betting sites allowed advertise in India

India’s legal framework includes dozens of laws against activities, advertising, payment transactions, and other aspects. In fact, each state in the country can decide for itself at the legislative level what to do with sports betting. However, in general, everyone adheres to the law issued back in 1867 on public gambling. Further, many other acts were adopted to control the implementation of the 1867 law.

Bookmaker advertising

As you know, advertising plays an important role in the existence of bookmakers. Some scholars say that sports betting has become the norm and commonplace in society because of her. Nowadays, many people see betting as an integral part of watching matches. Advertising is found everywhere on the Internet, on the street, when watching a movie, in institutions, and so on, however, not in India.

India Advertising Cases

The advertising of any gambling platform will be banned in India. The Ministry of Information and Broadcasting is monitoring the implementation of this ban. However, in February 2021, an interesting incident occurred while watching a cricket match between Australia and India.

Indian cricket fans, while watching a cricket match, saw as many as 2 bookmaker advertisements. These were Betway and Dafabet. The commercials were shown during the match on the SonyLIV channel. The nuance is that it was an Australian broadcast. However, according to the laws of India, you cannot disseminate information about services that are prohibited in the country.

State reaction

The Indian government immediately addressed questions to SonyLIV. The accusation was that such advertisements did not meet the Advertising Standards Council of India (ASCI). However, the channel’s management decided not to respond and declined to comment.

Then, the government turned to The Board of Control for Cricket in India with a clarification. However, the BSSI did not know anything about the advertisement and could not influence it since the broadcast was Australian.

So are online bookmakers banned in India?

If you carefully study the acts and laws on gambling, you can understand that, in fact, there is no clear point about the prohibition of Cricket betting sites in India. You can find articles that recognize all land-based gambling establishments as illegal. Distributing or taking part in such activities faces criminal liability.

However, it is a fact that nothing is said about foreign gambling sites. Moreover, this kind of activity is not controlled or regulated in any way. Therefore, all Indians can safely bet on cricket without fear of the consequences.

Top-10 best and legal sports betting platformTop-10 best and legal sports betting platform

India is a country that is very attractive to foreign bookmakers. They all offer excellent conditions for players from this country. However, it is important to only play on legal and safe sites that cannot be scammed. All sites are completely safe and already have a good reputation.  Below you will find the top 10 best cricket betting sites in India:

  1. Betway;
  2. 22Bet;
  3. 10CRIC;
  4. Parimatch;
  5. Casumo;
  6. ComeOn!;
  7. 4rabet;
  8. 1xbet;
  9. Rabona;
  10. Bet365.

Benefits of These India Sports Betting Sites

Our top 10 best bookmakers are based on an analysis of each gambling platform and its benefits. Overall, these 10 sites have certain strengths and performances in the same areas. Find out below why these bookmakers are better than the rest:

  1. An excellent selection of sporting events, from the most popular to the rarest. Moreover, there are all cricket matches and tournaments;
  2. A profitable bonus system, which includes promotions not only for new players but also for experienced ones;
  3. The presence of a special gaming license, which speaks of the complete safety and reliability of the bookmaker;
  4. Almost all bookmakers have top and constantly updated applications for iOS and Android;
  5. Thoughtful application interface for convenient and simple use;
  6. Beautiful and unique designs that are pleasant to use;
  7. High ratings on many sports betting sites;
  8. The prevalence of positive comments over negative ones;
  9. Effective support service, which is available at any time of the day with polite managers;
  10. An excellent betting market, where you can choose any bet from the winner of the tournament to the number of points with high odds;
  11. Convenient payment system for players from India. It includes all the most popular payment options. Also – these are fast payments without delays and commissions.


Is advertising of bookmakers legal in India?

Not legal. According to Indian law and the Advertising Standards Council of India, this type of gambling and betting advertising in all forms is prohibited in the country.

Can Indians use online sports betting?

Yes. There is no clear law in India that would prohibit the use of foreign online platforms. Therefore, Indians can easily place cricket bets on the sites.

Online betting sites allowed advertise in India: what are the legal and reliable bookmakers in India?

Any foreign online gambling platform will be legal in India. The main thing is to choose a safe one. We recommend using Betway, 22Bet, 1xbet, 4rabet, Bet365, Rabona, ComeOn, Casumo, Parimatch, or 10CRIC.

What was the case of bookmaker advertising in India in February 2021?

During the cricket match between Australia and India, there was an advertisement for two bookmakers: Dafabet and Betway. This led to the dissatisfaction of the Indian government.

What laws and regulations are there in India that prohibit any activity related to sports betting?

In general, each state decides for itself which rules it will use. Most of them follow and adhere to the Public Gambling Act. Also, there are other laws related to different areas, such as payment transactions, advertising, etc.

Article by

Alla Levin

Seattle business and lifestyle content creator who can’t get enough of business innovations, arts, not ordinary people and adventures.

About Author

Alla Levin

Hi, I’m Alla, a Seattle business and lifestyle content creator who can’t get enough of business innovations, arts, not ordinary people and adventures. My mission is to help you grow in your creativity, travel the world, and live life to the absolute fullest!


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