4 Things Your eCommerce Site Is Missing Out On
Online shopping has changed how we view and buy things in general, and overall it has made shopping more convenient as a whole. Of course, many things are better to buy in physical stores, but some things are too easy to order. When the delivery is free or cheap, and the product is something you’re interested in, it’s far too easy to get your hands on it. It’s as simple as clicking once or twice and then waiting for it to arrive!
When you’re running an eCommerce business, you need to make sure that your customers feel the convenience of what online shopping can offer, or you’re losing sales.
Airtight security
The first thing you should keep in mind is that it’s far too easy to present fraudulent websites as trustworthy eCommerce businesses, which can make it hard for customers to determine whether or not you’re legitimate. If you have strong security on your site and can show proof of it somewhere, your customers can feel much safer about handing over their personal information.
Website security is essential, even more so if you have ways for customers to sign up to your site. The more information they can trust you with, the more secure your site must be. There have been many occasions where customer information has been stolen and used to spend serious amounts of money at the customers’ expense.
More payment options
Have you ever been shopping online, and then when you’ve gone to buy something, you realize that the website you’re trying to buy from doesn’t support your preferred method of payment? If you’re lacking payment methods on your site, then you could be hemorrhaging money. It’s essential to try and include everyone, and checking out this payment integration for apps can make your site more accessible for all of your customers.
Email marketing
Keeping in touch with your customer is essential, even after they’ve stopped buying from your site. It’s all too easy to lose websites when it comes to online shopping, as it’s very much unlike walking through your local shopping center – you don’t just see the online stores daily.
With email marketing, you can remind your customer of any deals they might be interested in, anything they’ve left in their cart, or anything that’s soon running out of stock. Of course, it requires them to accept your newsletter and email contact, but you should consider adding such an option!
Things eCommerce site missing out on detailed product information
Unlike physical stores, your customers can’t come in and check out the product for themselves. They can’t see how big it is, nor can they feel it or try it on. That’s why you must include detailed product descriptions accompanied by pictures to give them a good idea of what they’re buying. You don’t want to leave doubt in their mind to question whether or not they should buy it. It also saves you time by not going to and fro with customer questions.
