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Why Shopify Is the Best Option for eCommerce Stores
If you’re an online retailer, you know all too well how important it is to have the right eCommerce platform to complement your domain, homepage, product pages, checkout, and thank you pages. Indeed, all of these are critical for businesses operating in an online, consumer-facing world.
That said, there are plenty of options for online retailers to choose from when it comes to eCommerce platforms, but the reality is some are better than others.
A prime example of an eCommerce platform that is head and shoulders above others is Shopify, a multinational e-commerce company headquartered in Ottawa, Ontario. According to the company’s corporate leadership team, what sets Shopify apart from its competitors is how the platform allows clients to start, grow, and manage their business with relative ease.
Now that we are a little more familiar with Shopify, let’s take a closer look at why it is the best option for online retailers: Autonomy and customization. If you desire autonomy and the ability to customize your online store, you needn’t look any further than Shopify. After all, the eCommerce giant proudly offers an array of templates to provide clients with plenty of autonomy for customizing their online store.
They also provide clients with tools to facilitate selling products online, including those that make it easier to integrate payment processing technologies. Additionally, the platform offers best-in-class SEO and marketing tools that allow clients to use unique keywords created by eCommerce SEO specialists, such as Renaissance Commerce, to drive customer traffic.
Unparalleled integration – For Shopify, integration is at the heart of everything it does for its valued clients. Along with making it easier for clients to integrate payment processing technologies, the eCommerce platform can also help clients integrate Google Ads into their site.
Those who have used Google Ads themselves to drive traffic to their business will attest this is quite the godsend. But the integration doesn’t end there as Shopify also allows clients to add a Google Merchant Center to their online store. For those not already in the know, the Google Merchant Center is a service that individuals can use to change or otherwise manage how their in-store and online product inventory shows up on Google Shopping.
Welcomes clients from other eCommerce platforms – Something else that makes Shopify a standout is how they make it easy for businesses to transition from other eCommerce platforms.
And those who do make the transition quickly realize how much greener the grass is on the Shopify side. For new and existing clients alike, Shopify, along with everything already mentioned, offers the following to those who are serious about taking their online business to the next level:
- A shopping cart abandonment feature that reminds customers to complete their checkout;
- Analytic reports;
- Custom email campaigns;
- HTML and CSS editing capabilities to further customize one’s online store;
- Live chats;
- Shipping carrier integration with premier carriers, including FedEx, UPS, and USPS;
- The ability to create customized store gift cards.
In summary, the sky is the limit for those interested in customizing their store and the overall customer shopping experience on Shopify. And while the focus has been primarily on online business, the eCommerce platform also has a wide range of tools that will appeal to brick-and-mortar businesses looking to grow and attract more customers in their respective markets.