Why You Need Social Media to Drive Traffic to Your Site

Written By Alla Levin
December 19, 2022
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Why You Need Social Media to Drive Traffic to Your Site

If there is one thing that businesses have noticed over the past ten years, it’s that the strategies that work with marketing have completely evolved. 10 years ago websites were still fairly new and still being used in a way that was pretty new.

Smartphones were prevalent, but their user experiences were different today. It’s not a good idea for brands to continue to rely on newspaper adverts or commercials or word of mouth. Commercials have been all but cut off from most TV streaming sites which means that fewer people are watching regular TV that does have commercials.

Newspaper ads? Well, these are no longer an issue because people are reading online rather than reading printed newspapers. Word of mouth is still very valuable for businesses, but when it comes to marketing, it’s about time everybody starts looking at digital ways to market their business and not physical ones. 

Social media marketing and the Internet are where your people are going when purchasing their goods. They are heading to social media to get the opinions of their peers, and they are heading to the Internet to find reviews on your business and order. You need people to be clicking on your website, but more than that, you need to convert them into customers.

It doesn’t matter whether you are looking at how to find low hanging fruit keywords so that you can sell these on your website, or you are trying to figure out the best strategy to get people to click through and convert to a full-time customers. The whole point is that you need to refresh your marketing strategy, and you need to use social media to do it. 

It’s such a powerful social platform that enables users to post content and share in real-time. Your business has to have a piece of that pie, and here are some of the most important reasons why it’s an essential tool to help you to skyrocket how much traffic your business gets.

Social media creates conversationSocial media creates conversation

If you want to drive traffic to your website that is targeted to your audience, then you need to create a conversation that matters to people. For example, we talked about low-hanging fruit keywords. If you are looking to purchase fruit, and you want to buy it in bulk over the Internet and sell it in your store, what do you type? How do you figure out what fruit to buy and where to buy it from?

It’s all about the keywords that you type into Google. If you are creating a conversation on social media that includes the keywords that could be looked for by your customers, then you’re going to drive people to your social media site. When this happens, an interest is created, and people will then take themselves to your website and buy from you.

Search engine optimization

You can boost your search engine optimization. Search engine optimization is absolutely everything to drive that traffic to your website. When you use social media, you gain more traffic, which means more chances that you will be found on any search engine. Boosting your site’s search engine optimization is an excellent reason to ensure that you are on social media.

You can build connectionsWhy You Need Social Media to Drive Traffic to Your Site

It’s nice to have customers, but what do you know about them? Social media and the analytics that come with it will help you to understand your target audience and whether you are correct. For example, if you’ve marketed a product towards 18 to 24-year-olds, but most of your traffic is coming from 30-year-olds, you may consider diversifying your current products. It’s important to stay authentic and true to yourself and build the right connections on your website. Social media is an excellent way to do that.

Utilize adverts on social media

You can utilize adverts on social media. We talked about newspaper ads being irrelevant these days, and they are. If your customers are on social media but not buying the local newspaper, you must ensure that you place your ads in the right places. Social media ads are a great way to increase your numbers and an excellent way to reach people who are in your specific niche, too.

With the help of social media, you can push your business to new heights. It doesn’t have to be complicated; it just has to be targeted in a way that allows you to connect with people on a deeper level.

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