Time-saving marketing hacks for your business.
As any business owner knows, planning, running and executing a successful marketing campaign is a full-on job that can take weeks or even months to get off the ground, before you start seeing any leads. Marketing is a part of business that most firms do not pay enough attention to, simply because they lack the resources or staff to ensure that they get the right results. However, even if you run a company from the comfort of your own home, you need to make sure that you pay your marketing plan enough attention, to ensure that you can grow and shape the future of your venture.
Firstly, you need to make sure that you include your marketing plan as part of your business strategy. Make sure that you set enough of your overall yearly budget to cover any costs, such as for merchandising, social media and even any programs that enable you to schedule your posts automatically, such as HootSuite.
If you need to pitch your requirements to your executive board then stand firm, you need to make sure that you are granted enough cash to play with and support your efforts. So, if you want to have an overall impact on both your online and print presence you will need to ensure that you have a strategy that enables the two to marry up and compliment each other. As any savvy marketer will tell you, an effective marketing strategy is when you can reuse and reposition a variety of content and information across all of your platforms.
Content is king
It might sound incredibly cliché, but when it comes to delivering and developing time-saving marketing hacks, then you need to ensure that your content is on point. In fact, if you are running effective marketing campaigns, you will already be managing your content schedule, and redesigning or slightly editing existing content for you to use across your online and print channels. If this sounds incredibly alien to you, then worry not; there are a few simple ways that you can start to get your content working for you.
First, make sure that you take your time to get to know your audience – are you targeting new clients, customers or even trying to make your firm stand out in comparison to your competitors? Next, start to work out which social channels and platforms will work best for your content. Be sure to include at least one social media platform, choose Facebook if you are looking to build a community, Linkedin for the recruitment side of your business and Instagram and Twitter to share short, sharp posts and images. Once you have chosen your channels then you can start to work on your content plan.
Make sure that you use a variety of video, blogs, articles and even gifs to boost your business and drive traffic to your website and social media accounts. Finally, do not forget to respond to your followers – from complaints to questions, it is up to you to manage these and ensure that you build your online presence. Failure to do so will be counterproductive for your company, as this looks like you are disinterested and impersonal. So, take time to manage your content and be sure to consider your posts wisely – as if you are able to reposition them then this will save you valuable time.
Build your brand
Once you’ve taken time to build your content strategy then you can start to focus your attention towards your company brand. Remember that your brand is more than your company logo; it is a way for customers to identify with your firm and live your company values. Begin by using your new social community to see if you can find any potential new brand ambassadors, people that you can sponsor to wear your clothing or use your products, depending on your market sector. If you are a smaller company that is starting to grow your follower base, then you need to start producing merchandise or even flyers to boost brand awareness.
Lanyards are a good way to boost your business profile and make your company seem more professional, visit the website to find out more. You do not have to stop there either, from balloons to key rings and even shot glasses, get creative and consider different ways that you can begin to increase awareness of your company brand. Finally, begin to live your brand yourself. If you feel any disconnect between your own ethos and your company brand then it could be time to step back and review how well your marketing efforts are going.
Get a PR campaign going
If you are still struggling to get your marketing on track, then it could be time to launch a PR campaign. However, this does not need to cost the earth. You can create your own press releases and contact local and international media yourself – rather than through an expensive communications agency. From blogs to videos, make sure that your campaign is as creative and representative of your company as possible. Be sure to have a steady flow of varied content, as in your content schedule, so that you notice that your followers will begin to share and engage with your external presence. Finally, be sure to check the relevance of any materials that you are publishing. It may take time producing these marketing materials, but you will be able to reuse any information slightly later on – the ultimate hack.
If you are currently spending huge amounts of time on your marketing strategy, but have not seen any concrete results from your efforts, then you need to shape up your marketing plan. Be sure to have a steady flow of evergreen content that you can use across a variety of social media channels. Next, engage with your brand and consider taking on brand ambassadors and producing merchandising materials. Finally go hard on your PR campaign to raise awareness and position your firm as the market leader. Any materials that you produce can be used and repositioned at a later date, saving you time and energy in the long run.