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Proven Ways to Increase Site’s Organic Google Rankings
You’ve finally taken the first step: you’ve set up your website and are beginning to post occasional pieces of content in an effort to improve your web presence. However, every time you look up one of your targeted keywords, you notice that your rankings aren’t budging much.
You’re starting to feel a little discouraged and are wondering whether maintaining your website is really worth it. Before you throw in the towel, here are some ways to step up your SEO efforts and snag higher organic rankings.
What are organic rankings?
Before you’re able to boost your organic rankings, you need to have a clearer understanding of what organic search is and how it works. Organic keywords are the terms and phrases that searchers are typing into their preferred search engines.
Organic results are the unpaid web pages that are served to the searcher. This type of search is dependent upon several important search algorithm factors such as content relevance and quality, backlinks, and proper page optimization.
So why is organic search so valuable? Each and every day, Google fields nearly four billion searches per day. Based on search volume alone, the value of organic search can’t be understated. Plus, compared to paid search, the financial barrier to entry is much lower, even if you’re relying on a marketing agency to achieve your goals.
Based on the potential for a massive ROI and continued lead generation, incorporating some form of organic search strategy into your marketing efforts is an absolute must.
Strategies for organic ranking increases
Nowadays, quality is king. Since it’s become easier and easier to start up a basic website, most markets have become pretty heavily saturated. Therefore, serving up higher quality answers and solutions to your users’ queries will help you stand out.
Quality content is actionable, directs the reader through your site’s conversion funnel, accurately and concisely answers their questions or provides them with solutions, and is drafted around specific keywords that see at least a decent amount of search volume.
Speaking of keywords, some SEO analysts are liable to tell you that they aren’t important nowadays. That couldn’t be further from the truth. Keywords and phrases are still the primary tools for informing search engines on your web page content.
Your pages should be optimized for specific keywords in their titles, tags, headers, throughout the content, and elsewhere. If you’re not sure how to incorporate keywords into your site, it may be time to reach out to the professionals to get your SEO efforts on track.
A helping hand
It’s often said that SEO is “easy to learn and difficult to master” and it’s one saying that holds true. While there are many entry-level aspects of your SEO campaign that you’ll be able to execute on your own, more complex concepts and strategies should be left to the experts.
The team at Link Laboratory has an extensive history of developing content, SEO, and linking campaigns for all kinds of businesses, from startups to Fortune 500 powerhouses.
They’ll take the time to learn the ins and outs of your site, work with you to develop a keyword strategy, and help you select the proper campaigns to give your site the organic ranking push that it needs to stay competitive.
If you’re ready to take your website to the next level and start exerting your dominance on the search engine results pages, partnering with experts is the way to go.