4 Reasons Your Email Signature Is So Important
Email signatures are one of the most overlooked but important parts of your business’s brand. Your team might send hundreds of emails per day, making the signature visible to hundreds of clients. Too many companies neglect this vital area, though, and in doing so, deprive themselves of important brand exposure.
#1 Helps to build your brand
One of the biggest benefits of an email signature is that it helps build your brand in an ongoing, “set and forget” manner. Designing an email signature that incorporates the company logo is fairly standard practice, but you can further. Company colors from brochures, the company motto, and even consistent fonts help build and solidify a brand.
Although signatures are easy to distribute once set, building them can take some time. As a result, many businesses choose an email signature generator like Newoldstamp, MySignature,
#2 Email signature includes important information in one place
There’s nothing worse than scanning an email repeatedly searching for information like the company’s phone number or business address. Incorporating these into the email signature means that customers (or anybody else getting in touch) will always be able to find exactly what they need. Not only is this more convenient, but it simply looks more professional and can save on additional email time since clients won’t have to email in asking for your companies details.
#3 Boosts your social media presence
It might not seem immediately obvious, but email can really drive traffic to your social media platforms. Social media marketing is more important than ever, and that’s not likely to change. Companies with a bigger social media presence enjoy more success, larger customer bases and are often more able to expand.
Getting people to join you on social media can be difficult, but including links to your profile (on Facebook, Twitter, and Instagram, for example) will help to drive traffic. Remember that you’re sending emails all day, every day. A slow trickle of new followers per day can make a huge, cumulative difference.
#4 Helps you comply with legal regulations
Small print is a common sight in email signatures. For example, you’ll often find legal information on things like copyright and data use. This is all-important and needs to be included in every email, but adding it manually is time-consuming and means that you might miss specific details.
Adding all your legal requirements and regulations to an email signature brings peace of mind. You know that you’re covered, and by applying a blanket signature to all emails, you don’t need to worry about missing something crucial.
Email signatures shouldn’t be overlooked. Most businesses are aware of the importance of a business card, and email signatures should be viewed in the same way. They provide an introduction to you and your company and provide new customers with further information should they require it.