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APAC Consumer Trends That Redefine Marketing in the Coming Years
In the past couple of years, many businesses had to revisit the thinking lab to revisit their marketing strategies due to the pandemic; there has been an incremental change in society and the consumer trend curve.
To adapt to the new regular business in the Asia Pacific (APAC) and devise new marketing plans to reach the public. Moreover, the pandemic has changed the way people shop for products. The course correction to and adaptation of new strategies will change how things are done in the APAC for a long time.
Marketing trends in the Asia Pacific region matter because the market accounts for more than fifty percent of the world’s population. The region also accounts for a significant chunk of the world’s digital advertising expenditure.
Because of the ever-growing markets like China, India, Korea, and Japan, the advertising expenditure of the region is expected to touch $245 in the coming years. Consumer behavior has changed for the good, and so have the marketing trends. So, here are some of the APAC consumer trends that will redefine marketing in the coming years.
As of now, AI is a part of your everyday life, but it will play a significant role in the coming future as a backbone of every service from essential communication, banking, eCommerce transactions, and content personalization.
For brands and companies, it would help them cut down on costs and accelerate growth. Moreover, AI would help marketers as it would enable them to make decisions based on AI programming to make ad buying decisions on behalf of marketers. AI will also prove beneficial to help marketers assess consumer behavior based on metrics like search patterns and behaviors.
APAC consumer trends that redefine marketing: Programmatic Advertising
Programmatic advertising is another branch that will be affected by artificial intelligence. Programmatic advertising uses complex algorithms to place ad-buying bids and placement of ads and monitor metrics like ad impressions to deliver the advertisement to the right people at the right time.
APAC consumer trends: Chatbots
Well, you may have noticed that most of the customer support has now been replaced by chatbots, and only the issues that can’t be solved over chat are often escalated to a human support executive.
Chatbots can be considered virtual assistants who can take care of repetitive tasks such as answering FAQs, leaving room for companies to allocate their budget elsewhere.
It is a form of marketing that talks to consumers and create a more immersive shopping experience. Brands can engage in conversation with their customers by providing chatbots, live consultations, voice assistants, and other forms of AI.
Because of high-speed internet, interactive content is one of the upcoming APAC consumer trends. Herein, brands can offer their audiences interactive and engaging content such as AR ads, 360-degree video ads, quizzes, and other such things.
It is a channel where a brand integrates and uses various marketing channels to interact with its audiences. It allows the companies to engage better with their customers on their terms without any restrictions.
Using geofencing advertising, companies can send push notifications or advertisements to their audience’s mobile devices based on their location. For instance, they can show you their advertisements using geofencing targeting if you enter a mall.
When using geofencing, marketers can target the audience as soon as they enter their geofence.
It is a kind of data markup that would help you reach rank zero on a search engine platform. It is a schema markup that would make it easier for the spiders to crawl your website and eventually bring it to the top-ranking page.
The content can appear on the search engine results page, in a knowledge box, or in a question drop-box. This would exponentially increase the reach of the website.
Retailers can use the internet of things advertising to display ads to audiences via Bluetooth or the internet over their devices such as smartwatches. IoT advertising takes advantage of context-based marketing, in-store, location-based, and interactive marketing.
APAC Consumer Trends: Voice Search Marketing Funnels
The traditional marketing funnels will soon be revolutionized with the growing use of voice search. The process is already underway since many SEO experts advise that you place user-friendly keywords to make it more voice-search friendly.
Websites optimized for voice search have a higher chance of appearing in search results when running a voice search on their Android, IOS, or Alexa devices. These trends will reshape marketing for companies in the coming years. Companies that will adapt to these trends will ride the wave of success.