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7 Steps for a Successful Automotive Digital Marketing Campaign
Digital marketing continues to evolve and change. Yes, the new innovations make advertising easier than ever before, but it’s still a complicated process for most dealerships.
Content marketing generates three times as many leads as traditional marketing methods and costs 62% less. How can you use this information to help you reach your customers?
With the right automotive digital marketing strategy for the automotive industry, you can achieve success.
Check out our top seven steps to increase your success while marketing for car dealerships.
Outline Your Goals
Before you can implement any automotive digital marketing, you must first evaluate what your goals are. This will become the information you gauge all of the success by. Some examples of relative goals might include:
- Build your dealership reputation
- Launch new products or services
- Enter into a new market
- Rebrand your dealership
- Retarget interested consumers
Know the Relevant KPIs
Once you have your goals laid out from the digital strategy for the automotive industry, it’s time to consider how you will measure success. Identify the most vital KPIs so you can monitor the impact of your goals. It’s best to look at one KPI at a time.
Some common Key Performance Indicators include:
- Closed revenue
- Website visits
- New followers
Adjust Your Marketing Strategies
You must gauge your automotive digital marketing strategy by where you sit in the market. If you are the dealership to visit in the area, you will implement different steps than the mom and pop dealer down the road. The dominant dealership must have a different strategy over the establishment that needs to build a reputation.
In this step, you use the research you’ve already done to determine the best course of action.
You will now take the first three tips and audit all of your advertising. Does your message meet your goals, help you achieve your KPIs and represent your maturity in the market? If you have good content already, you can move forward with using this in your campaigns. If you need to update the content, now is the time to do that.
Remember that your main goal is to help the consumer navigate through the car-buying process. You should have the right content for every step of that cycle. From the point of discovery until after the sale, you want relevant information as part of your automotive digital marketing strategy.
Distribute the Content
There is no end to the avenues you can utilize to distribute your content. As part of a comprehensive digital marketing strategy, you want to use various distribution channels. Each one provides a unique audience profile and produces different engagement outcomes. For example, you won’t use the same LinkedIn post as you would a tweet.
It’s your main priority to determine where your relevant audience is. Then, it’s time to engage that audience. You can adjust the strategy to meet your goals and expectations.
Here are some general guidelines to help you out.
- Twitter ads – increase reach
- Your dealer website – create more engagement and conversion
- Facebook ads – influence, as well as increase engagement and reach
Nurture Your Audience
Throughout your dealership marketing, you are going to come in contact with consumers at various parts of the buying cycle. Your job is to guide potential buyers through this cycle seamlessly. You can’t simply throw a bunch of ads out there and expect it to reach the right people at the appropriate time.
With the right tactics in place, you can influence, educate and engage your audience precisely when they need it. You will use a variety of channels to reach them and distribute your information. While you might need to start with a paid-for Google ad, you might find that the next step to reaching them is through email marketing. Be ready to adjust your campaign to fit the needs of your consumers.
Automation tools are ideal in these situations. As long as your strategy is aligned with your goals and you know who your audience is, you can implement digital automation to reach them at the appropriate time.
Measure Your Success
Traditional advertising methods were set in place and followed blindly for many years. Your dealership might have done certain things simply because it was the way things were always done.
That’s not good enough in the world of modern automotive marketing. Tactics are continually changing and you must be willing to flow with the newest innovations and techniques.
To adapt to the changing environment, you must be willing to test and measure your success regularly. Any automotive digital marketing campaign you employ must have measurable data. Without this information, you can’t see what’s working and what’s not.
Once you see what’s working for your dealership, you can focus more attention on those avenues with the help of the Dallas SEO agency.
If you find something that isn’t producing the results you desire, consider tweaking it and adjusting the ad for more success.
Automotive Digital Marketing in Today’s World
Even though the landscape is changing, it’s not as difficult as you would think to convert more sales at your dealership. You can build brand awareness, connect with more car-buyers and sell more vehicles simply by implementing our seven tips.
When you follow these steps in order, you build a solid foundation for all of your digital marketing needs. Of course, you can attempt to go at this process alone, or dedicate a team member to your campaigns, but this isn’t usually the best course of action.
Instead, consider enlisting the help of an automotive marketer that understands the changes coming down the pipeline. If you don’t want to do all of the experimentings by yourself, it’s time to use a professional that knows the ins and outs of the industry.
With innovative strategies such as OEM Style Video Ads and Cinemagraphic Ads, it’s easy to get the results you are hoping for without a lot of effort. All that you have to do is sit back and enjoy the success.
Harry is an experienced writer working for AimLogic.com for the last 4 years. He has a passion for writing tech, automobile, entertainment, renewable energy contents, and health product reviews. When Harry is not writing, he enjoys reading books and traveling.