What are the Latest Trends in Photography?

Written By Alla Levin
February 21, 2017
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12 Latest Photography Trends to Rock

Every year, we see the tendency that the world has been becoming more and more visual. In 2016, according to studies by Deloitte, the number of appeared online images had reached 2.5 trillion – and most of them, about 90%, were made on smartphones.

So, that means no chance to run and hide from the visualization trend. What is more, it is essential to keep the flow of images that can impress your target audience. The usual “photo to attract attention” is not enough anymore. Our beautiful photographs receive 16 seconds of glory in the newswire and then become buried under the tons of other desperate attention photographs and publications.

Photobank Depositphotos has researched millions of images, interviewing dozens of photographers and designers, editors, and bloggers. They identified 12 new photography trends.

12 Latest Photography Trends Every Photography Lover, Blogger, and Traveler should Know!

Let`s start and discover what the latest trends in photography are. Here we go!

The 90s are back!

The 90s are back!
The 90s are back!

The generation representatives whose childhood or adolescence was blooming in the 90s grew up to the “attractive target audience” with stable solvency.

It is a perfect time to exploit their nostalgia for “better times.” Practically this means, that more and more popularity has been gaining not the “pose photographs,” but the pictures with style similar to the pictures taken with a Polaroid camera, revealing “normal and daily” life, and bright, colorful filters.

Photographs made with the effect of photo film filters bring the feeling of a real-life story of the “the ordinary person.” This kind of picture makes us closer to everything, which is often missing in the age of the dominance of technically verified and perfectly photoshopped stock photographs.

Emotions and Motions


Today, when we all are some photographers, the demand for original, sincere, real, and non-standard photographs has grown dramatically. Those who produce and consume visual content do not respond to polished and posting photos anymore. They want to see genuine emotions, some weaknesses, and the motions in the frame.

The characters, situations, and locations on the photographs should be familiar and close to the audience’s emotions and feelings. Personal Snapchat Story reflects the magic of the moment and attracts all, and takes a stable place in new photography trends.

Photographers prefer to shoot daily everyday situations from the main character’s perspective: getting ready for the day, tidying up the house, shopping products, or choosing a movie for the evening, training.

Connected to the World

Connected to the World
Attached to the World

We still have not reached the singularity, but visual communication has barely kept pace with technology development. As a result, artificial intelligence and virtual reality are still have not found the proper reflection in photography.

Brands still have been using abstract images without any context, personal stories, and pictures without real meaning in their content strategies.

Meanwhile, the future is already here: we use chatbots to read the news, we share our daily routine on social media, we delegate our smart devices to take full care of our health and safety. Use your creative power to be the first in this field. Therefore we are discovering new photography business trends!

The War with Stereotypes

The war with Stereotypes
The war with Stereotypes

Due to social stereotypes, it is quite challenging to find the proper images to build communication with different social groups. Despite the numerous campaigns against the stereotypes, commercial photography still lacks images with gender and racial diversity. The photographs reflecting the real world, emphasizing gender, cultural, ethnic, age, professional, and social diversity in all its forms are trending now.

The Domination of Video

According to Syndicate forecasts, in 2017, 74% of all the global Internet traffic will be coming from video content. Including video 360 and 4K videos, and for sure the pictures captured by the drones from the altitude – those are the year’s top photography topics. The perfect format of the content for social networks, websites, and blogs is animated GIF-images.



Thanks to the fantastic ideas and the initiatives of Elon Musk and the latest NASA successes – the Moon, Mars, and the stars seem to become closer than ever before. The Images of galaxies, nebulae, comets, and other Space objects get an incredible response in social media and commercial photography.

Even though space is remaining unreachable for most of us, astrophotography gains unbelievable popularity day by day. The majesty of astrophotography reflects our hope and dreams of upcoming space travels and has become one of the modern photography trends.

Pop Art Still Life Photography

Pop Art Still Life Photography
Pop Art Still Life Photography

From pictures of your lunch to your shoes’ photos – not alive objects, have their special thanks to mobile photography. A steady – subject photograph can tell the story even better than a picture with a complex dynamic plot.

The photographs of gadgets, food, and accessories are often converted into bright pop art pictures. They become juicy, contrasting images etched into your memory, just like someone had thrown in your face a handful of bright powder colors at the Holi – Indian festival of colors.

Simple Landscapes

Scandinavia_norway_ landscape
Landscape Photography

It’s been several years since minimalistic photography has become trending. This year, the restraint will rule landscape photography. Imagine the natural panoramic scenery of Norway and monochrome off-season.

Today’s landscape photography trends are the desert, fog, rain, the discreet natural materials: rocks, soil, sand. The secret to successful landscape photography is to leave in a frame only a few objects and get rid of any distractions. Always check the latest landscape photography hashtags to know what’s trending.

Drone Photography

Drone Photography
Drone Photography

Photos made by drones have become a necessary part of the latest wedding photography trends and gradually gain a certain place in other photography genres. Drones open the way to the previously unattainable shooting angles.

Drones open the possibility to look at familiar things from a different perspective. The spectacular views of the city and coastlines giving us a fresh look at the architecture and travel

Sports photographers can also make use of drones to take moving pictures in high-quality. Drones can allow sports photographers to obtain aerial images and record the action in different locations with amazing clarity. 

Drones are also used by people who need breathtaking images of natural landscapes, such as beaches and mountain ranges. If you just saw a majestic and scenic photo on your Instagram using landscape photography hashtags, chances are, they were captured by a drone camera

Background Patterns

Background Patterns
Background Patterns

One of the most significant advantages of minimalistic patterns is versatility. The demand for such kinds of backgrounds has been growing dramatically, as they can quickly help transmit the meaning of the project creatively. Simultaneously, those kinds of simple patterns with simple and clear lines and mild colors are needed to create a clean and intuitive interface for many modern devices.

Background patterns must be original, bold, and unique, just like any other part of your content. These patterns are obtained from pictures of very ordinary objects like nature, textile, interior objects.

Generation “Z” obsessed with Technology

Generation Z
Generation Z

Generation Z has reached the age of majority. Those people never knew life without the Internet and mobile communication. This digital generation for whom technology is as natural as the electricity, cars, and sewer is the pledge of their functioning.

This generation can work seamlessly with several devices and multiple screens, and the images they use must be able to adapt themselves to any device.

Latest Photography Trends: Handmade Photography

Handmade Photography
Handmade Photography

We admire the entrepreneurs and artists; we strive to buy personalized and hand-made unique things; we help raise money for ambitious projects on Kickstarter and Indiegogo. While the culture of mass-market production and consumption still dominates in the world, small business and the philosophy of Handmade things keep inspiring millions of people.

Handmade pictures keep growth trends in photography. This kind of photography reflects the process of converting dreams into reality – the owners of shops, artists showcasing their work on the pictures. Images of people passionate about their hobbies or favorite activity today are in high demand.

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