What are the Latest Trends in Photography?

Written By Alla Levin
February 21, 2017
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12 Latest Photography Trends to Rock

Every year, we see the tendency that the world has been becoming more and more visual. In 2016, according to studies by Deloitte, the number of appeared online images had reached 2.5 trillion – and most of them, about 90%, were made on smartphones.

So, that means no chance to run and hide from the visualization trend. What is more, it is essential to be able to keep the flow of images that can impress your target audience, usual “photo to attract attention” is not enough anymore.

Our beautiful photographs receive 16 seconds of glory in the newswire and then become buried under the tons of other desperate for the attention photographs and publications.

Photobank Depositphotos has conducted their research, investigating millions of images, interviewing dozens of photographers and designers, editors, bloggers they identified 12 new photography trends of 2018.

12 Latest Photography Trends Every Photography Lover, Blogger and Traveler should Know!

Let`s start and discover what the latest trends in photography are. Here we go!

The 90s are back!

The 90s are back!
The 90s are back!

The representatives of the generation whose childhood or adolescence was blooming in the 90s, grew up to the “attractive target audience” with stable solvency.

It is a perfect time to exploit their nostalgy for the past “better times.” Practically this means, that more and more popularity have been gaining not the “pose photographs,” but the pictures with a style that is similar to the pictures taken with a Polaroid camera, revealing “normal and daily” life, and bright, colorful filters.

Photographs that are made with the effect of photo film filters bring the feeling of a real-life story of the “the ordinary person.” This kind of pictures makes us closer to everything, which is often missing in the age of the dominance of technically verified and perfectly photoshopped stock photographs.

Emotions and Motions


Today, when we all are some photographers, the demand for the original, sincere, real and non-standard photographs has been growing dramatically.

Those who produce and consume the visual content, do not respond to polished and posting photos anymore.

They want to see the genuine emotions, some weaknesses and the motions in the frame.

The characters, situations, and locations on the photographs should be familiar and close to the emotions and feelings of the audience. Personal Snapchat Story reflects the magic of the moment and attracts the attention best of all and take a stable place in new photography trends.

Photographers prefer to shoot daily everyday situations from the perspective of the main character: getting ready for the day, tidying up the house, shopping products or choosing a movie for the evening, training.

Connected to the World

Connected to the World
Attached to the World

We still have not reached the singularity, but visual communication has barely kept pace with technology development.

As a result, artificial intelligence and virtual reality are still have not found the proper reflection in photography.

Brands still have been using abstract images without any context, personal stories, and pictures without real meaning in their content strategies.

Meanwhile, the future is already here: we use chatbots to read the news, we share our daily routine on social media, we delegate our smart devices to take full care of our health and safety. Use your creative power to be the first in this field. Therefore we are discovering new photography business trends!

The War with Stereotypes

The war with Stereotypes
The war with Stereotypes

Due to social stereotypes, it is quite challenging to find the proper images to build communication with different social groups.

Despite the numerous campaigns against the stereotypes, commercial photography still lacks the images with gender and racial diversity.

The photographs reflecting the real world, emphasizing gender, cultural, ethnic, age, professional and social diversity in all its forms are trending now.

The Domination of Video

According to Syndicast forecasts, in 2017 the 74% of all the Global Internet traffic will be coming from the video content.

Including video 360 and 4K videos, and for sure the pictures captured by the drones from the altitude – those are the Top photography topics of the year.

The perfect format of the content for social networks, websites and blogs are animated GIF-images.



Thanks to the fantastic ideas and the initiatives of Elon Musk and latest NASA successes – the Moon, Mars and the stars seem to become closer than ever before.

The Images of galaxies, nebulae, comets and other Space objects get an incredible response in social media, and commercial photography.

Even though space is remaining unreachable for most of us, the astrophotography gains the unbelievable popularity day by day. The majesty of astrophotography reflects our hope and dreams of upcoming space travels and become one of the modern trends in photography.

Pop Art Still Life Photography

Pop Art Still Life Photography
Pop Art Still Life Photography

From pictures of your lunch to the photos of your shoes – not alive objects, have their special thanks to mobile photography.

A steady – subject photograph can tell the story even better than the picture with a complex dynamic plot.

The photographs of the gadgets, food and all kinds of accessories are often converted into bright pop art pictures.

They become juicy, contrasting images etched into your memory, just like someone had thrown in your face a handful of bright powder colors at the Holi – Indian festival of colors.

Simple Landscapes

Scandinavia_norway_ landscape
Landscape Photography

It’s been several years since the minimalistic photography has become trending.

This year, the restraint will rule the landscape photography. Imagine the nature panoramic scenery of Norway and monochrome off-season.

Today’s landscape photography trend are the desert, fog, rain, the discreet natural materials: rocks, soil, sand.

The secret to successful landscapes photography for this year is to leave in a frame only a few objects and get rid of any distractions.

Drone Photography

Drone Photography
Drone Photography

Photos made by drones have become a necessary part of the latest wedding photography trends and gradually gaining a certain place in other genres of photography.

Drones open the way to the previously unattainable shooting angles.

Drones open the possibility to look at familiar things from a different perspective. From the spectacular views of the city and coastlines giving us a fresh look at the architecture and travel

Background Patterns

Background Patterns
Background Patterns

One of the most significant advantages of minimalistic patterns is versatility. The demand for such kind of backgrounds has been growing dramatically, as they can quickly help to transmit the meaning of the context of the project creatively.

At the same time, those kinds of simple patterns with simple and clear lines and mild colors are needed to create a clean and intuitive interface for many modern devices.

Background patterns must be original, bold and unique just like any other part of your content. These patterns are obtained from pictures of the very ordinary objects like nature, textile, interior objects.

Generation “Z” obsessed with Technology

Generation Z
Generation Z

Generation Z has reached the age of majority. Those people never knew life without the Internet and mobile communication.

This digital generation for whom technology is as natural as the electricity, cars, and sewer those are the pledge of their functioning.

This generation can work seamlessly with several devices, and multiple screens and the images they use must be able to adapt themselves to any device.

Handmade Photography

Handmade Photography
Handmade Photography

We admire the entrepreneurs and artists; we strive to buy personalized and hand-made unique things, we help raise money for the ambitious projects on Kickstarter and Indiegogo.

While the culture of mass-market production and consumption still dominates in the world, small business and the philosophy of Hand Made things keep inspiring millions of people.

Handmade pictures keep growth trends in photography.

This kind of photography has been reflecting the process of converting the dreams into reality – the owners of shops, artists showcasing their work on the pictures.

Images of people passionate about their hobbies or favorite activity, today are in high demand.

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